How To Create A Great First Impression Before You Even Speak To A Prospect

You never get a second chance at a first impression… which is why it is so important to look at what you are saying to prospective clients.

Are you standing out? Or are you saying the same thing as every other builder in town? Been in business since 1993… honest...quality work. No one’s interested! Tell them WHO you are and WHY you are the only builder they can choose.

There’s a process you need to follow, it’s called “Indoctrination” and here’s how it works...

First impressions count, and if you’re not “indoctrinating” your new leads, that could be the reason why so many of them are not taking your calls, or progressing through your sales process.

An 'indoctrination process' achieves 3 core objectives. Who you are, what you do and why they need to choose your company. Once you’ve done that you’ve also established a line of communication with your prospect. This allows you to continue the relationship from a position of authority as you become recognised as the expert in your niche.

So, how do you indoctrinate your prospects?

Simple, you use the most effective communication tool currently available to residential home builders...email. Specifically, you need to use a small sequence of emails, typically about 3 to 4 will do the trick.

The first one is crucially important, it needs to clearly outline to the recipient why they are receiving an email from you. People forget. They may have only visited your website 30 minutes ago but since then they’ve landed on 6 other builders websites and they’ve already forgotten who you are!

You need to remind them, who you are and why you are contacting them.

Once that’s been done you need to open up a loop that makes sure they will open your next email. You can’t convince someone to sign a building contract with you after one meeting, but you can get them excited about hearing from you again... and that’s exactly what you need to be focused on with your first email.

There’s a lot of information you need to be sharing with new prospects, you probably find yourself repeating the same stuff over and over in your initial meetings or phone conversations. So if you can automate that transfer of information you’ll save yourself a ton of time. Time that can be better spent only dealing with the best opportunities for your building company.

Your time is valuable.

Which is why we’ve put together a complete indoctrination sequence of emails for residential home builders to use in their building companies. The email templates come with full training on how to adapt them for your own building company, and will also show you how you can completely automate the process of sending them out saving you EVEN more time!

These emails have been used by Professional Builders all over Australia, New Zealand, Canada and the United States. Even builders in the UK are now starting to use them!

The reason is simple.

They’re easy to implement into any residential building company and they have been proven to work! They cost less than a good pair of work boots and they never wear out!

To discover how other Professional Builders are automatically indoctrinating their new leads and building trust automatically without spending valuable time on the phone qualifying each one...

Download the Builders Indoctrination Email Templates by clicking on this link.