How to Create a Facebook Contest
Facebook is the biggest social media platform on the earth. Eleven years ago, David Fincher knew that it was going to be a global phenomenon. That’s why he made the movie, The Social Network, to show the complex beginnings of Facebook.
Fast forward to 2021, the platform boasts around 3 billion active monthly users. It’s creating engagement as no one else does. There are concerns if this much engagement is right or not. Sometimes, it raises questions about privacy.
Either way, this engagement is beneficial for businesses. They get a chance to take their business in front of?audiences that are ready to take action. One of the biggest advantages Facebook gives to marketers is that they can find almost any type of audience. This is a basic principle in marketing: Market where your audience hangs out.
No matter if you are in B2B or B2C, you can milk this platform for growth. One feature in particular that will help you is the?Facebook contest feature.
People like to compete. People like to win free things. Do it with contests, and you’ll be surprised looking at your results.
Whether you tell people to tag a friend to win a gift card or share a post for a chance to get a discount on their next purchase, the contest will suck people in. Apart from finding new followers and customers, you’ll keep the existing followers engaged and turn them into brand ambassadors.
Let’s see how you can create contests that grow engagement and audience.
Creating a Facebook Contest
Decide the Goal of Your Facebook Contest
You don’t want to spend your time and efforts on any marketing activity, let alone contests, without having a goal.
Here are a few examples of goals for you to choose from:
Pro Tip: Make sure that you get follows and likes from people who are likely to become your customers. Otherwise, it’s not worth it.
Determine Your Facebook Giveaway Prize
Follow these tips to determine a practical giveaway prize:
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Identify Facebook Contest Entry Method
You can have different instructions or requirements for your participants to enter.
Here are a few:
Pro Tip: Have a combination of the above requirements so that users are comfortable signing up. Otherwise, they may get discouraged or frustrated. Also, explain everything clearly so there’s no room for confusion.
Make Sure You Can Contact the Winner
That would be an awkward situation if you have a winner but no way to contact him/her. I know there’s always their Facebook profile for contacting, but you should ask for their email addresses while entering the contest.
Apart from contacting the winner easily, this will be your email list. This list is effective because you have found people who are interested in your products or services.
Create the Contest Post
Design your post yourself or work with a professional from sites like Upwork. Then pin it to the top of your business’s Facebook page. Use?this resource?for doing that.
Also, make sure to follow the?Facebook Contest Rules.
Make sure to include all of the contest information, including:
Promote Your Facebook Contest or Giveaway
After creating the post, your job is not done. Make sure that you promote it on other social media sites, blogs, and other places.
Choose and Announce the Contest Winner
Choose a random winner or the person who best met the requirements for the contest. In most cases, a random winner is good. If you had specific requirements like submitting a photo, pick the best entrant.
Finally, announce the winner so that people know the contest has ended.
Did you ever create a Facebook contest? If so, how was your experience? Let me know in the comments below.