HOW TO CREATE FACEBOOK ADS THAT WORK

Facebook ads are major ways to reach your message to your prospective customers. Most of your potential customers, if not all, are likely to be a part of Facebook’s massive community. So, whether your target audience is students or CEOs, it’s likely they’re using Facebook.

A lot of them are using it daily.

It is true that advertising on Facebook alone isn’t enough anymore for most brands, especially for the beginners.

It is important to create an ecosystem first comprising not only social media, but search engines, email marketing strategy, content marketing and the entire spectrum of digital marketing channels.

To get best value from your ad spend, you must create optimized Facebook ads and target them to the right audience. To understand and create the right audience for your business, use the Facebook Ad Manager and The Power Editor.

But your ad must have certain components to be effective. It’s more than a nice picture and a description and a CTA.

1) It must be visually appealing

Visual content is treated more favorably in the Facebook algorithm. What’s more, visual content is more engaging in the ever-changing News Feed, and therefore is more likely to catch the eye of the viewer. 90% of information transmitted to the brain is visual. No matter what type of ad you make, your image needs to be visually appealing and attention grabbing.

2) It should be relevant.

Your ad must be relevant to the viewer and this is a critical element of success. Remember, you are spending money when someone views or clicks on your ad (depending on the settings you use). If you’re showing ads that aren’t relevant to your target audience, then you’re wasting your time and money. You are not likely to see success with any kind of advertising.

The more relevant your ad image, ad copy, and destination page is to your audience, the more favorably Facebook will treat your ads.

3) It must include a compelling value proposition.

A value proposition tells the reader why they should click on your ad. How is your product or service different from similar offers? Why should the viewer click on your ad to see your website?

Your value proposition should be credible. Saying you have the greatest sandwiches in the world will not make people come to your business’s page, but will be considered spammy. An offer of 20% off can be a better bet, together with a social proof that you sandwiches are appreciated by a 1000 customers every day.

4) The ad must have a clear call-to-action.

A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer might not know what to do next. Add a CTA like “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer. Your CTA should encourage people to click on your ad now, and take further action.

 Facebook has offered more and more options for Facebook advertising over the years. Each of the 8 examples we’ll go over can fit into either of two categories: the desktop news feed ad and the mobile news feed ad (with its few variations). The usage of right hand side column ad has much lessened over the years, especially with the rise in mobile surfing.

The main distinction here is the placement of the ad, as well as the amount of writing and size of image that is allowed. Almost all ad types we cover can be used in either type of ad, so let’s briefly go over the difference of the two main formats now.

Format 1: Desktop News Feed Ad

This type of ad is effective for desktop users of Facebook, it appears in the user’s News Feed.

Although ads in the Desktop News Feed can miss mobile users, but most of mobile users also view desktop feed occasionally and there is an overlap.

A lot of people is India predominantly use desktop to look at Facebook News Feed, especially users of relatively higher age group, and you can check relevant analytics data and considering your business, decide on the appropriate method.

Format 2: Mobile News Feed Ad

News feed ads have the advantage that the viewer, especially with a smartphone, is peeled on the newsfeed and his eyes cannot escape the ad easily.

If you create a Canvas Ad, which is highly engaging, you have only mobile as desktop option is not available.

If interested, he can click to the slides of a carousel ad, or touch to see a Canvas Ad and engagement can be potentially higher than a Desktop News Feed Ad.

Now decide your creative on the metrics discussed above and also decide on the ad format.

Create variations and test them for effectiveness. Release and analyze response. Fine tune and continue.

To know how to target your ads to the relevant audience, read this post.

If you require further information and guidelines, please email me at [email protected] or send a message.

I reply to all the emails.