How to Create Facebook Ads that Click-to-WhatsApp?
“I want to make our customer interactions more personal”, says Jenna, the founder, and CEO of a well-funded, DTC, fashion brand, “it is the only way to ensure we create recall and recurring purchases.”
With fierce competition in every category, DTC leaders are realizing the urgency of personal, friendly, and thoughtful communication. But most of the common marketing channels are over-saturated.
Conversational commerce is gradually becoming the new way for shoppers and marketers to interact. Using messaging apps like WhatsApp, Messenger, Telegram is an excellent way to engage and interact with customers on a personal level. In this article, we will discuss how Click-to-WhatsApp ads can help drive sales.
How Will People Find my WhatsApp Shopping Channel?
Brands use multiple ways to introduce people to their WhatsApp shopping channel including:
Powered by the same ecosystem, Click-to-WhatsApp ads on social media channels like Facebook and Instagram have come out on top as the favorites here.?
“Many people already use WhatsApp to communicate with businesses. It’s a fast, convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook Ads, businesses can now make it even easier for people to learn about their products, set up an appointment, or use their service.”?said Pancham Gajjar, product marketing manager, Facebook.
A?2019 Facebook Holiday Study?found that two in three people surveyed globally said that they had messaged a business. The reasons why people chat with businesses can be endless, starting from seeking product information, shop location, or delivery options.
What are Click-to-WhatsApp Ads?
Click-to-WhatsApp ads are a way through which a user can click the “send message” button on your Facebook and Instagram ads. This redirects them to the WhatsApp app on their phones/ PC to start a conversation with your brand's WhatsApp Business account.
How to connect WhatsApp to your Facebook Page?
In order to set up a click-to-WhatsApp ad, you need to connect your WhatsApp account with your Facebook business page.?Here's how you can do it:
Step 1:?Open your Facebook Business Page
Step 2:?Next, click on settings
Step 3:?On the left bar, select WhatsApp from the list of option
Step 4:?Type your WhatsApp number and your country code and click on “Send code”
Step 5:?Verify your WhatsApp number and click “confirm”
Step 6:?Add the?WhatsApp button to your Facebook?Business Page
Now, you are all geared up to set up a Click to WhatsApp Ad!
Originally Published on the?Vizury Blog
Written by?Monalisa, Content Marketing, Vizury