How to create an engaging & profitable webinar
Sarah Gray (Dineen)
The Event Marketing Entrepreneur | Showing coaches and consultants how to host their own profitable events. Posts & articles about the process.
Imagine if your next webinar is the most engaging and converting webinar you've ever done?!
The success of a high-converting and engaging webinar hinges on whether or not the majority of your attendees remain on the webinar for the full duration. And after all the effort you've done to get them there, you want them to LOVE it!
I've filled over 200 webinars this year, so I've narrowed down my top 6 tips that will help you close high ticket clients by creating a webinar your audience will love.
Recently, a client of mine closed $90,000 from just 1 webinar!! If you'd like to get the same results, here's my first 3 tips:
1. Craft your webinar structure
-Include a niche topic based on a pain point or desire
-Give an overview of the webinar at the beginning
-Share your story, background, and experiences
-Create the main content according to 3-6 teaching points
-Motivate with a relevant call to action
2. Have a compelling introduction
-Start strong by introducing yourself, your subject, and your credibility
-Keep smiling and maintain high energy throughout
-Give attendees a reason to stick around until the end
-Command their attention for the duration of the webinar
3. Interact with attendees
-Facilitate the waiting time by joining 5 minutes before the start time
-Greet and acknowledge attendees by name
-Start with an ice breaker
-Make use of audience polls
-Type into the chat to reinforce a teaching point
So start off by carefully thinking about these 3 tips and exactly how you can apply it to your next webinar. What are your weak points in each? Where do you think you need to improve or can learn more about?
Stay tuned for the final 3 tips next week!
Sarah
Senior Drug Safety Lead @ PRA Health Sciences | Clinical Safety
2 年Sarah Dineen Gray well written
Abuse Recovery Ally & Empowerment Personal Growth Navigator/Coaching
3 年You are my fav!
Marketing Professional @ CommSec - B2B | Cyber Security | Tech
4 年keep them coming Sarah Dineen
I Help Shy Introverts Build Confidence to Get New Opportunities! | Former Shy Engineer ?? ?? Confident Public Speaker, Career Coach, and ?? Program Manager | PMP
4 年Thanks for sharing the great tips Sarah!
Helping businesses convert traffic into customers | Lead Generation Expert | Marketing Trainer & Mentor
4 年Audience polls are one of my favourite tools for webinars and attendees don't mind filling them out which is aids the content of the webinar. Good insights, thanks.