How to Create an Engaging Image/Text Post on LinkedIn: A Step-by-Step Guide for Maximum Impact

LinkedIn has evolved far beyond its origins as a simple job-seeking platform.

Today, it’s a thriving professional hub where individuals and businesses connect, share ideas, and establish authority in their respective fields.

If you’re not leveraging LinkedIn to grow your network and influence, you’re leaving a significant opportunity on the table.

One of the most effective ways to build your brand on LinkedIn is through engaging image/text posts.

In this newsletter edition, we’re diving deep into how to create a LinkedIn post that captures attention, delivers value, and generates engagement.

By following this 6-step formula, you’ll learn how to consistently create posts that stop the scroll, highlight your expertise, and spark meaningful conversations.

Let’s dive in!

Step 1: Choose an Eye-Catching Image

The first step to creating an engaging post is selecting the right visual.

In a crowded feed full of text-heavy updates, a compelling image can distinguish between someone scrolling past or stopping to read.

Here are some ideas:

1. Personal Photos: Share a high-quality picture of yourself in action. For instance, if you’re speaking at an event, participating in a workshop, or working on a passion project, use those moments to humanize your brand. Personal photos resonate deeply with LinkedIn audiences because they showcase authenticity.
2. Infographics: A well-designed infographic visually summarizing key points can immediately draw attention. Use tools like Canva or Venngage to create graphics that align with your topic. Make sure your design is clean, professional, and easy to read.
3. Behind-the-Scenes Shots: Give your audience a glimpse of your work process or the team that makes it happen. This adds a personal touch and helps build trust.

Pro Tip: Avoid generic stock photos. Instead, aim for visuals that reflect your brand and tell a story.

If possible, ensure the image includes a focal point (e.g., a person’s face) since humans are naturally drawn to faces.

Step 2: Create a Scroll-Stopping Title

Your title is your hook.

If it doesn’t grab attention immediately, your post might not get the traction it deserves.

The best titles are short, intriguing, and promise value.

Here are some examples of scroll-stopping titles:

• “3 Simple Tips to Double Your LinkedIn Engagement”
• “Struggling to Land Interviews? Here’s What You’re Missing!”
• “Why Your LinkedIn Posts Are Getting Ignored (and How to Fix It)”
• “The Secret Sauce to Building a Personal Brand on LinkedIn”

Title Writing Tips:

• Use numbers or lists (“5 Steps,” “3 Tips”) to make your content digestible.
• Ask a provocative question (“Are You Making These LinkedIn Mistakes?”).
• Highlight a benefit or solution (“How to Get More Leads Using LinkedIn”).

Your title should immediately tell the reader: Why should I care? What’s in it for me?

Step 3: Position Yourself as the Subject Matter Expert

Once you’ve captured attention with your title, the next step is to establish credibility.

This doesn’t mean listing your accomplishments—instead, let your insights and expertise shine through.

Use the body of your post to share 3-5 concise sentences that:

1. Highlight your experience or perspective on the topic.
2. Provide a relatable anecdote or statistic.
3. Showcase empathy for your audience’s challenges.

Example:

If you’re a career coach, you might write:

“As someone who’s helped over 500 professionals land their dream jobs, I know how frustrating it can be to apply endlessly without hearing back. One of the biggest mistakes I see job seekers make is underutilizing their LinkedIn profiles. The good news? A few strategic tweaks can make all the difference.”

Why This Works:

• It establishes your authority (“500 professionals”).
• It empathizes with the reader’s pain point (“frustrating”).
• It teases a solution to keep the reader intrigued (“strategic tweaks”).

Step 4: Share 3 Tangible Tips or Takeaways

Providing actionable advice is where you deliver the real value.

These tips should be practical, relevant, and easy for your audience to implement.

The more specific you can be, the better.

Example Tips for LinkedIn Profile Optimization:

1. Optimize Your Headline: Instead of just listing your job title, use your headline to explain how you help others. For instance, “Helping Small Businesses Generate 7-Figure Revenue Through Strategic Marketing” is far more engaging than “Marketing Consultant.”
2. Leverage the Featured Section: Showcase your top accomplishments, such as case studies, portfolio pieces, or thought leadership articles. This turns your profile into a portfolio that speaks for itself.
3. Engage with Industry-Relevant Content: Spend 10 minutes a day commenting on posts in your niche. Thoughtful comments can position you as an expert and help you grow your network.

Pro Tip:

Avoid vague or generic advice.

Instead of saying “Be consistent,” explain what consistency looks like (e.g., “Post 2-3 times a week and engage with 5 posts daily”).

Step 5: Include a Call to Action (CTA)

Your CTA is what drives engagement. It’s the moment where you invite your audience to take the next step—whether that’s liking, commenting, or sharing your post.

The best CTAs are clear, conversational, and action-oriented.

Examples of Effective CTAs:

• “Which of these tips will you try first? Let me know in the comments!”
• “Have you experienced this challenge before? Share your thoughts below!”
• “Tag someone who needs to see this!”
• “If this resonated with you, hit the ‘like’ button to let me know.”

Why CTAs Work:

A strong CTA creates a sense of community and encourages your audience to interact with you.

This not only boosts your post’s visibility but also fosters deeper connections with your network.

Step 6: Finish with 3 Relevant Hashtags

Hashtags might seem like an afterthought, but they’re essential for increasing your post’s discoverability.

When used strategically, hashtags help your content reach audiences outside your immediate network.

How to Choose the Right Hashtags:

1. Industry-Specific: Use hashtags that reflect your niche (e.g., #DigitalMarketing, #CareerGrowth, #SalesTips).
2. Audience-Focused: Think about what your ideal reader would search for (e.g., #LeadershipDevelopment, #JobSearchTips).
3. Trending: If there are popular hashtags related to your topic, incorporate them to tap into a broader conversation.

Pro Tip:

Limit your hashtags to 3-5 per post to avoid looking spammy.

Place them at the end of your post for a clean, professional appearance.

Pulling It All Together: An Example Post

Here’s how all the elements come together in a single, cohesive LinkedIn post:

Title: Struggling to Land Interviews? Here’s What You Need to Know!

Body: As a career coach who’s helped hundreds of professionals secure their dream roles, I know the job market can feel overwhelming.

One of the biggest hurdles is standing out in a sea of applicants.

The good news?

Your LinkedIn profile is your secret weapon—if you know how to use it.

Here are 3 simple ways to optimize your profile today:

? Headline Matters: Use it to highlight how you help others, not just your job title.

? Showcase Your Work: Add your best accomplishments to the Featured section.

? Engage Daily: Comment thoughtfully on posts in your industry to build visibility.

CTA: Which of these tips will you try first?

Share your thoughts in the comments!

#CareerGrowth #LinkedInTips #PersonalBranding

Why This Formula Works

This 6-step formula is designed to make your LinkedIn posts highly engaging, actionable, and shareable.

By focusing on visuals, clear messaging, and audience interaction, you’re not just posting content—you’re building a brand that attracts opportunities.

So, are you ready to take your LinkedIn game to the next level?

Start experimenting with this formula and watch how your posts transform your network and engagement.

Take My Free LinkedIn Assessment

Don't forget to take my FREE LinkedIn Scorecard Assessment here to figure out what you need the most help with on LinkedIn:

https://www.magpaiassessments.com/4124/0

Which tip of the ones mentioned helped you most in this week's newsletter edition?

#linkedin #linkedincontent #contentcreation