How to Create an Engaging eCommerce App for Thousands of Users
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The growth of mobile commerce would be an understatement. The volume of mobile eCommerce is expected to increase at a CAGR of 25.5% in 2019 and reach $488 billion with a CAGR of 44% in 2024, according to research by Business Insider. Global eCommerce sales will be 54% of total mobile commerce revenues, which is growing.
South Korea and Japan have become even more profitable markets than the US. In terms of mobile eCommerce sales, m-commerce applications accounted for more than 50% of all eCommerce sales in these nations.
Why confine yourself to a single area when a marketplace app may penetrate several attractive markets?
Despite the countless advantages that m-commerce apps can offer their brands, a recent study by Barclay found that only 10% of retailers and brands have invested in creating unique marketplace apps.
This is especially alarming given that 34% of all e-commerce purchases are attributable to apps.
When it comes to investing in creating your e-commerce software, the question is no longer "if," but rather "what."
Finding the best app development firm that has the expertise and drives to address every area of producing a successful marketplace app is crucial.
Next, what?
You should consider what features you need to put in the app, tools that improve the app's speed and user experience, app security, etc., now that you have the backing of a technical partner.
Three Crucial Components to Consider When Creating Marketplace/e-Commerce Apps
It takes time to create an eCommerce app. You may add a plethora of features to the app. The adage "Bigger bang for the buck" would entice you to include as many features as possible.
However, "less is always more" is the more appropriate adage in this era of user-centric designs. Focus on these three essential components to avoid going overboard while trying to design the ideal marketplace app for your users:
Ensure your app's user experience lets users quickly find the precise feature or function they're searching for. In addition, you may guide the user's attention, that is, assist them in focusing on the items that can convert them to purchasers, by using design components properly, such as text alignment, picture positioning, color selection, etc.
Make it simple to browse the e-commerce app. The user interface is referred to as the app's usability. Make sure the functions of your app are so simple to use and comprehend that even a second grader can utilize it. For instance, make it simpler for users to search for a product, read its reviews, compare it to similar items, add it to their basket, and complete additional actions in the fewest number of steps feasible.
Most app development businesses may miss this element. You must ensure that the eCommerce app you create for your firm perfectly represents your brand in terms of your logo, company values, etc.
7 Crucial Functions Every eCommerce App Must Have
We've compiled a list of characteristics that each effective e-commerce software needs to have to get you started:
I don't know about you, but the first thought that enters our thoughts before even considering making an online purchase is, "Will this app be able to safeguard the financial information I put in for the payment of my purchase?"
Users are becoming more cautious and starting to ask the right questions when giving sensitive information to a company due to the recent increase in cybercrime and security breaches.
A payment gateway is a link that safely connects your consumer to the payment system. You may implement a payment gateway by utilizing a money-processing framework with a secure SDK.
Payment transactions may be processed securely using frameworks like Stripe, PayPal, Braintree Payments, etc.
If your app can offer high-quality picture products, you'll be able to maintain your consumers' experience. As the only representation of the thing they will have before paying for it and receiving it in their hands, the picture must accurately represent all its features.
Users may look closer at the product by adding a slight zoom option to the images.
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In a 2014 VWO E-commerce poll, 55% of respondents claimed that reading product reviews helped them decide what to buy. In addition, most consumers were interested in hearing other customers' thoughts of the brand or product and their experiences using it. So naturally, consumers were more inclined to buy the goods if the reviews were favorable.
Because of this, developing a feature that clearly shows product evaluations and makes them accessible is crucial if you want to turn people into customers.
One of the major problems for eCommerce is abandoned carts.
As many as 70% of carts are abandoned (before checkout); according to Meg Murphy, CMO of Bigcommerce, "Abandoned carts represent considerable lost income."
The answer?
Start retargeting those customers by providing exclusive discounts on the items they abandoned in their shopping carts. As a result, users between 18 and 24 are 61% more likely to purchase the items they added to their shopping basket and remove them. For those aged 25 to 34, the percentage rises even further to 72%.
This demonstrates that you may win back lost sales by providing exclusive deals. Your eCommerce app's creation of a dedicated discount feature will persuade consumers to complete the purchase.
Google's Consumer Barometer indicates that 55% of digital parents and millennials use online product research before purchasing.
In light of this, developing an advanced and simple-to-use product comparison function - based on price and customer reviews - would allow consumers to learn more about the product without leaving the app.
Online buyers reported that they most frequently found out about the newest news and purchasing trends on social media websites. Facebook remains the most popular social media platform for informing people about current buying trends (53%).
Avoid letting Facebook or any other social media platform steal the show. Instead, become the go-to place for your users to learn about trends, news, and discount deals in the retail industry.
Integrate an interactive Push Notification system that lets you send your users entertaining and engaging "updates regularly."
Using QR codes is becoming commonplace. Customers frequently use them to learn more about a product.
To make use of this technology, you can add your spin. For example, create a feature that enables customers to scan a product's barcode or QR code to get results from your brand that are the closest to the scanned item.
Create New Features by Playing with Cutting-Edge Technology
If you want to develop a user experience that elevates "up close and personal with the consumer" for eCommerce to a new level, consider using augmented reality SDKs and image recognition API.
A feature that allows users to take photos and visually "try-on" products they might be interested in purchasing can be made using augmented reality. However, eCommerce applications cannot provide users the gratification of "trying on" an item like a physical store can.
Similar to QR codes, you can employ image recognition (IR). The IR function can return the goods that look most like what the consumer took a photo of and liked.
It's possible to combine the two technologies. For instance, when a user snaps a photo of themselves to "try on" a product, the IR can start to work and identify any objects in the image other than the person and provide suggestions. Maybe a user snaps a picture of her with a lamp behind her.
"I notice you have a lovely lamp. Do you want to look at more gorgeous lamps you can buy at reduced prices?" the IR "sees" the light and sends a customized message.
You must be willing to try new things since the options are unlimited.
The final verdict
Customer focus is essential for effective e-commerce app development. You must know what features your consumers require from a marketplace app. Getting consumer insights is the only way to determine what the user wants.
There is a ton of data scattered around the internet, and chances are that someone, somewhere, has previously done research in your specific sector. Utilize them; there is no shame in profiting from the experiences and efforts of others.
The characteristics mentioned above are all based on genuine customer insights. Because of this, we are confident that if you incorporate these features in your eCommerce software, it will be a tremendous success right away.
And that's precisely what we did when we created the marketplace app Throne for fans of sneakers and streetwear. We were able to design an app that is well-liked and has received more than 600,000 downloads because we concentrated on the user.