How to Create Engaging Content?

We live in the epoch when you can draw the attention of thousands of people with a single well-written social media post.?

Self-promotion, advertising, callout, reaction to social events- your posts can be related to anything.?

But despite the subject, if you want people to read your posts, you must know how to write them properly

Many people who have just started wrapping their heads around social media tend to believe that they should write a lot.?

The truth is that the less you write, the better.?

Some experts say that an ideal social media post should be no longer than 40 characters.?

Although we do believe in the power of brevity here at coding ninjas, our social media posts are usually a bit longer: up to 250 characters, usually (including links).

You want your social media posts to have structure. We like the following outline: Introduction, The main body, CTA (call to action), Link.

Considering that you are limited in the number of characters, each section should fit into one sentence.

The introduction must introduce a problem your target audience faces and state what the post is about?

It is the most crucial part of the post: if you write it well, people will want to read on.,

The main body reveals your relation to the subject declared in the introduction: how you can solve the problem your readers face, etc.

CTA tells people what they should do after reading your post.?

Usually, it is a call to click on a link attached to the post, but it can also be whatever else you need.

As for the links, always use Google Shortener or other similar services. Never post long, bulky links.

Avoid posting dull, insipid posts like, “Hey, wanna learn something cool? We know all about cool, come visit our website.”?

Instead, try to play with the topic of your post.?

Outline a mind map of associations to it, or try writing it down in the form of a poem.?

Draw a short comic strip. You do not have to be super-creative every time you post on social media– just sometimes.

Let me know what you think!

Gopal Krishnan.