How to Create an Email Newsletter as a Small Business Owner

Having a regular newsletter for your business is a way to engage customers and attract new ones. Newsletters can also keep people informed of changes in your business, among other benefits. However, when you own a company — whether brick-and-mortar or remote — it’s important to take steps to ensure you send a professional newsletter.?Here are some tips from?Dr. Nancy Rubin?to get you started on the right path.

Benefits of a Newsletter

A newsletter can help you attract new customers or clients whether you’re targeting Dunmore or you want a broader reach. A polished, informative newsletter can help?establish your company?as authoritative and credible.?Plus, you can target a large number of people at once with this method, saving money and time. In general, writing a newsletter is a?cost-efficient marketing technique.?

Tools to Create a Newsletter

If you write in a word processor, you could lose formatting when copying it directly into email or another format. And you’re limited on special features as well. Plus, the format you use may not be accessible to everyone. Instead, use tools like PDF creators to make professional-looking newsletters. These programs allow you to take a document and?convert it to a PDF?in moments. You can even create “magazine-style” content with rows. Online programs let you upload a file in a different format by dragging and dropping it into the designated area. You then simply press a button to convert it into a PDF.?

Send With Readers in Mind

There are many common mistakes that can hinder the effectiveness of your newsletter. To help ensure professionalism and engagement, avoid these by doing the following:

• Build an email list.?Don’t use a purchased list — recipients may view your newsletter as spam, hurting your business’s credibility.?
• Use a branded email address.?Always sending from a branded email shows your credibility and professionalism.
• Make content?short and concise.?A long-winded email tends to lose the reader quickly.?
• Be consistent with timing. Make it clear when you will send out the newsletter, and stick to that schedule.

Remember, choose topics your target audience will enjoy. If you’re marketing toward Dunmore, talk about local sales or interesting local news stories related to your topic. If you’re targeting a broader audience, write about?helpful tip articles?and other similar pieces related to your product or services.?

Know the Importance of Certain Elements

Always include a?call to action (CTA)?to prompt readers to act. Encourage them to book an appointment, purchase a product or service, or use a promo code. By using a clear CTA and tracking your results, you can see how many people are opening your newsletter, reading it, and taking action.?

Don’t forget the data. Data visualization and graphics allow you to make large amounts of data more digestible for your audience. You can also?use images?to break up large chunks of text or make the letter more visually appealing. Consider finding and hiring a professional writer or designer through a job platform to ensure quality. Make sure you compare options by their reviews, delivery times, and prices.?

Write Carefully, and They Shall Read

Creating a high-quality email newsletter takes time. However, when you ensure the quality of your newsletter and keep your target audience in mind, you encourage readers to take an interest in your business.?