How To Create An Email Marketing Plan That Works

Creating a successful email marketing plan is more than dropping in some content into an email template with a link and calling it good. To see results, you need to strategic.

How to Create Engaging Emails

Whatever the reason, here are a few items to consider to help you captivate and engage your audience.

How To Create An Email Marketing Plan That Works

1. Create a Content

All content for your email blast should be focused on a chosen topic for the content helping to keep the attention of your audience.

The newsletter to be 90% educational and 10% promotional. It’s not about you, it’s about helping your audience solve their problem.

2. Create an engaging subject line

Don’t be boring. Give your audience a reason to click. Offer incentives and get their attention.

Pick which piece of content you want to get the most attention and then offer the others as options for the reader to explore should they have time.

3. Keep it short and to the point

You want the reader to click through, so don’t keep them delaying with long copy and cluttered design.

Seldom images don’t appear in an email – and it’s usually due to the reader. Alt text will appear when images don’t – driving your reader to click.

4. Make unsubscribing easy

Planning an easy path to unsubscribing from your email allows you to maintain an active and engaged subscriber list and help minimize marked SPAM.

Try to make your email more attractive. Provide a From name and email address that doesn’t seem robotic or spammy.

5. Create a photo in the content

Use images, make sure they speak to the content.

The image that ties to the content helps create a connection with the reader and will assist in creating better engagement.

Check your copy, links, images, Sender information, and lists. And make sure you test it on mobile. We like to send a test email out to the team just to make sure.

Introduction To Digital Marketing