How to Create Email Drip Campaigns to Nurture Leads ??

Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This is where drip campaigns come in. Drip campaigns are one of the simplest ways to get more sales for your business.

Drip email campaigns are important for a number of reasons. Drip campaigns are important for lead nurturing, generation and conversion. It also leads to creation of a strong relationship and paves the way for customer retention. It is one of the best tools that a marketer has, to improve customer satisfaction.

This is because you continue to take repeated marketing actions in short intervals so that you not only provide new information that might be necessary for lead generation or customer retention but you also provide such information that is sought.

How to Build Trust via Email

But how does this help build trust? A well-implemented drip campaign shows that you can provide value without over-inundating your audience. This means:

• Knowing where your prospects are at in the sales cycle.
• Creating appropriate calls to action.
• Tailoring the messaging to fit that niche.
• Spacing out the emails so that the user is not overwhelmed, or forgets you exist.
• Don’t hard-sell until the final email(s).
• The hard sell can be either a purchase or a higher-value conversion

This is how we, as marketers, convert leads into sales. 

One of the best ways to build trust via email is a drip campaign. Drip campaigns are known by a variety of different names: autoresponders, marketing automation.

But what is a drip campaign? Simply put: it is a scheduled set of emails subscribers receive at pre-determined intervals or “drips.” So, for example:

• Website visitor fills out a form to download a piece of content.
• They’re automatically placed on a list to receive emails.
• Pre-written, a pre-scheduled set of emails will be sent automatically.
• These emails will provide value in the context of the action taken.
• These emails will propel the user further down the sales funnel, whether to a higher-value conversion or a purchase.

Drip emails are mainly used during-

• Welcoming new users
• Onboarding of customers
• Lead nurturing
• Shop cart abandonment
• Recommendations
• Renewals and confirmations
• Educating customers
• Unsubscription of users

3 Principles of Compelling Drip Campaigns

When you’re building drip campaigns, there are three main principles to remember:

1. Make the value of each interaction clear for your audience.

2. Build momentum toward an end goal.

3. Make sure each email is relevant.

Now that we understand what drip marketing is, what makes a campaign a drip marketing campaign, and what are the major elements of a drip marketing campaign. Drip emails are extremely important and can’t be left out of your marketing efforts. Remember to set a goal and create a proper plan. Write them by hand or use email autoresponder software. But, the messages have to be clear. Use the campaign to reinforce your brand differentiation.