How to Create an Email Course and Turn Subscribers into Customers
Ifeoma Ndidi-Ijomah
Product Designer | Helping companies design innovative digital products
Are you struggling to make sales and looking for new ways to market your products or services? If you are, you should consider creating an Email Course.
A great way to convert leads into buyers is to educate them and influence their informed decision. Every successful brand is built on customers' trust, and to earn that trust you must first show them that you’re an expert in your industry. Convince them that they will be getting value for their money.
An email course is an inexpensive method to inform and convert your subscribers into customers.
What is an Email Course?
According to Brennan Dunn of Double Your Freelancing, “an email course is just an autoresponder which is a series of emails that are sent over a period of time.” It is an opportunity for you to offer value to your audience. The fun part is that you get to invite prospects to buy your product or service at the end of your lecture. Email courses are scalable and completely automated.
Elements of a successful Email Course
1. Create a Catchy Subject Line:?
When you send out your email course, you want the subject line to be engaging enough for your subscribers to open and read it. The difference between having a high conversion rate and a low open rate is a catchy subject line.
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2. Do not Oversell:?
As much as your email course is a sales pitch, wait till the end before offering your readers your product or service. The first set of emails should be focused on gaining your reader’s trust.
3. Add Sub-headings to your Content:?
Breaking up your text with sub-headings will help your readers understand your course better. Keep your paragraphs short and your sentences simple.
How to Structure Your Email Course
To keep your leads informed and intrigued, structure your course in a way that it will be sent to your subscribers consistently over a period of one or two weeks. Ensure your emails are reasonably spaced out and contain valuable information. Here is a sample structure you can adopt for your email course;
When you’ve successfully created your email course, you can promote it by linking it to the landing page of your website or blog. It will help you collect email addresses from your site’s visitors.
Ph.D Candidate | Site Contracts | Clinical & Health Ethics | Data Privacy and Data Protection | Governance, Risk and Compliance
2 年Very insightful!