How to create an effective LinkedIn Business Page in 6 steps

LinkedIn is a valuable marketing tool for businesses, especially in the B2B sector. It's highly regarded by 82% of B2B marketers for generating high-quality leads, connecting with peers, and expanding professional networks.

A strong presence on LinkedIn gives your business a professional online image and a chance to be seen by 930 million members and 75 million businesses.

To establish your brand on LinkedIn, you need to create a LinkedIn Business Page. This page acts as a central hub for showcasing your products or services, sharing industry insights, and attracting potential clients or employees.

Whether you're new to LinkedIn or want to improve your LinkedIn business page, we've put together a simple guide for you. In this guide, we'll walk you through six easy steps to create an engaging LinkedIn business page that helps you stand out and achieve your business goals.

What is a LinkedIn Business Page?

A LinkedIn Business Page, also known as a Company Page, is a dedicated profile representing your company or organization on LinkedIn. It serves as a digital presence for your company, separate from personal profiles, where people can learn more about your company, including news, updates, events, company culture, and job openings.

Unlike a personal profile, a Business Page focuses exclusively on your company and includes customizable sections like Home, My Company, About, Products, Posts, Jobs, and People. This allows you to use LinkedIn for business marketing and also showcase your team members to add a human touch.

How to create a LinkedIn Business Page

Creating a LinkedIn Business Page may seem complex at first, but it becomes a powerful tool for establishing your brand's online presence and connecting with a wide network once you get the hang of it. You might be wondering how to get started and what information to include. Here are the steps to create an optimized LinkedIn Page:

Step 1: Log in to LinkedIn To create a LinkedIn Business Page, you need to be logged in to your personal profile. Your personal account is essential for managing your company page. Click the "For business" dropdown on the navigation bar and select "Create a Company Page+."

Step 2: Choose the Page Type You'll see three options for the type of page you want to create: Company Page, Showcase Page, or Educational Institution. For most businesses, select "Company Page."

Step 3: Fill in Page Identity Complete essential information about your company, including its name, LinkedIn public URL (customize as needed), and website.

Step 4: Enter Company Details Provide additional details like your industry, company size, and company type to help categorize your business correctly.

Step 5: Upload Logo and Tagline Upload your company's logo (recommended size: 300 x 300 pixels) and create a concise tagline. Your tagline should summarize your Unique Selling Proposition (USP) in 120 characters or less.

Step 6: Complete Your LinkedIn Profile You'll be directed to a page where you can fill in more details about your company in sections like About, Product, Life, Jobs, and People.

• About: Offer a brief overview of your company, including its story, mission, values, and what makes it unique.
• Product: Showcase up to 10 products with brief descriptions and categories.
• Life: Share information about your company's culture, leaders, employee photos, and testimonials.
• Jobs: List all open roles in your organization.
• People: Display a directory of current employees.

By following these steps, you can create an engaging LinkedIn Business Page without the need for complex jargon. This will help your business establish a strong online presence and connect with a broader professional audience.