How to Create an Effective Digital Presence
Here’s what’s in today’s issue:
????Quick tips for building a standout digital presence.
??Insights to help optimize your website, social media, and online reviews.
??A free tool to assess your digital marketing performance.
How to Create an Effective Digital Presence
Your digital presence is the sum of all the ways your business appears online.
It's your website.
Your social media.
How (and where) you show up on search engines like Google.
Online reviews.
Directory Listings...
Every time someone discovers your brand online, they’re engaging with your digital presence.
But—you can’t rely on just existing online.
9 Digital Marketing Basics All Small Businesses Need
Did you know that nearly 60% of small businesses already use digital marketing?to reach their target audience, drive sales, and enhance brand visibility?
Whether your business is just starting out or is well-established, having a solid digital marketing plan is how you're going to thrive today.
Check out the 9 basics you should have, and then use the image below to set some SMART goals!
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How is Your Digital Marketing Performing?
Find out how your business stacks up and get growth opportunities with Salem Surround’s FREE Digital Marketing Snapshot Report.
This Google-powered report provides valuable insights to help you optimize your marketing efforts, including:
? Key marketing opportunities
? Competitor analysis
? Google keyword performance insights
? Google Business Profile effectiveness
Take the guesswork out of improving your digital strategy. With this report, you’ll get the data you need to grow smarter and faster.??Request your FREE customized report today.
Content Marketing Food for Thought ???
When was the last time you updated your website’s blog? If it’s been a while, you’re not alone...But, did you know that companies who publish consistent, high-quality content get 55% more website traffic than those who don’t? Yep, content marketing is that powerful!
Just don't forget - It’s not only about creating more content. It’s also about creating the right content. Topics that answer your audience’s BIGGEST questions or solve their super-specific problems are the ones that resonate most.
?? Pro tip? Try repurposing one great idea into multiple formats! For example, turn a blog post into a series of social media posts, a short video, and even an infographic. Just one piece can fuel your whole strategy for a few weeks!
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Surround, Then Scale
Surround, Then Scale is Salem Surround’s weekly newsletter, designed to help small business owners thrive in today’s digital-first world. First, we ‘surround’ your brand with expert strategies, tools, and insights to build a solid digital foundation. Then, we guide you on how to ‘scale’ that foundation into sustainable growth.
Each issue is packed with actionable tips and simplified strategies to enhance your digital presence. From refining your online branding to achieving measurable results in website traffic, social media performance, and more, Surround, Then Scale gives you everything you need to work smarter and grow stronger. ????