How to create an effective client testimonial for your website?
Anubhav Bhattacharyya
Co-Founder at Chevaun | 2x Author | Helping coaches build a $20k-50k/mo+ profit-earning business while not losing ‘who you are? in the process | Wealth Creators Model ?? | 350+ 1-on-1 coaching clients ??
Maybe you are a business coach, life coach or maybe you are doing corporate/executive coaching; one thing will always remain the same i.e. you will be dealing with people. And, for people to hire you as their coach, they need to trust you first.
Now, there are many ways you can build this trust:
– You can provide them great content via your newsletter and blog. But, that takes time.
– You can tell them how long you have been working in a particular industry. This will tap into the authority bias and people will trust you. But, it’s not personalised to their current situation.
– The best way to build trust in a service business or for that matter in any kind of business is by showing them the results of your previous customers/clients via testimonials and case studies.
Tell them the story of your previous clients. How they were dealing with same issues as your prospective clients are facing. And, how your service helped them overcome their struggles.
That’s all very common and maybe you already have some testimonials on your website. Right?
But, what makes a great testimonial?
[click to continue reading...]