How to Create an Ecommerce Website Design
It used to be that a well-crafted ecommerce website design is a luxury, commonly seen in big brands. In today’s fiercely competitive world, it’s a necessity that every business, big or small, must have. Here’s a step-by-step guide, plus tips that can help you boost your biz through an efficient ecommerce design.
Table of Contents
Choose the Right Ecommerce Platform
The first step when designing your own ecommerce website is finding the right platform to build it on. This is the foundation of your website and will be the engine that powers it. From here, you will handle all your business processes, like product listings, payments, inventory management, and storage of your customer data.?
Below are two of the options available:
To find which one would suit your business, consider the following key factors:
Develop Your Brand Strategy
Your brand is the lifeblood of your business. It’s what sets you apart from the competition and resonates with your target market. If you haven’t developed your branding strategy yet, here’s how you can do it:
Always be Consistent: Avoid confusing your target audience with varying logos, colors, and fonts. Maintain consistency across all your platforms: website, marketing materials, social media, and packaging. Make sure these use the same brand voice to build trust and recognition.
Understanding Your Audience: Know who you are trying to reach. Know your audience’s demographics, interests, and online behavior. Understand their pain points, preferences, and how your brand can solve their problems. Knowing all these will help you craft a brand message that resonates with them.
Domain Name Selection: Your domain name is your brand’s internet address. If you haven’t one yet, choose a name that is:
Design your Ecommerce Website
Once done with your platform selection and brand strategy, it’s now time to design your ecommerce website. Here are two key design considerations you need to think over:
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Create Your Product Pages
Your product pages have to be visually appealing, informative, and persuasive. Here are a few best practices to follow:
Set Up Payments and Checkout
Make your checkout a smooth and quick process. Offer varying payment options such as credit and debit cards and digital wallets (PayPal, Apple Pay). Partner with a secure payment gateway to simplify integration and ensure all transactions are safe and secure. More importantly, make the checkout process user-friendly.
Set Up Shipping and Delivery
It’s now time to set up your shipping and delivery. This is crucial as a positive delivery experience can convert first-timers into loyal customers. Offer a variety of shipping and delivery options. Consider standard, expedited, and overnight options. You can also offer unique choices like local pickup or subscription box deliveries.
Test and Launch Your Ecommerce Design
Before you open your ecommerce website design to the world, check the following:
Market and Promote Your Ecommerce Website
Once your ecommerce website design is live, market and promote it. These are the two most crucial marketing strategies that drive sales and boost traffic:
SEO (Search Engine Optimization): This is where you optimize your ecommerce website design with content and product pages that have relevant keywords. This improves search engine ranking and organic traffic.
Social Media Marketing: Build a solid online presence on social media. This is where most consumers hang out, so make sure you are there for them to see. Share engaging and valuable content to build awareness and widen your reach.
These are only but two of the key strategies you need to do. There are more to explore: email marketing, influencer partnerships, and content marketing, among others.?
Why Partner with Penji?
Running an ecommerce business can take up much of your time and energy. This how to create an ecommerce website design guide can help ease the burden of tackling a time-consuming and laborious task. However, if you want to make life easier and your website look better, work with Penji.
Our talented designers have the chops to craft beautiful web designs and many other visual assets a business will ever need. Watch our quick demo video here or click this link to get them started.