How to Create Easy to Use Website That Converts
Inyene Udom
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Without easy-to-use websites, your visitors can’t figure out how to find your email signup page, products/services page, contact information, pricing or blog.?
If website visitors can’t easily see where to find what they want, they will leave. That is the last thing you want.?
What is an easy-to-use website that converts?
Easy-to-use websites are clear, structured and client-focus with good navigation that helps your visitors find what they want within 3 clicks.
Why is an easy-to-use website essential?
In a perfect world, visitors will start with the homepage and follow through in that order through your website. But in most cases, website visitors navigate through the website from different angles and their click pattern is all over the place. Keeping this in mind, you want to help them click those links by inspiring curiosity and wowing them with good design and offers.
How to create easy to use website that converts in 3 steps
Your business bottom line is as essential as impressing your website’s visitors.?
You want to funnel your website visitors to the most crucial page for conversion and sales while keeping user experience in mind.?
For example; the about page may be about you and your company but you can also add a contact link or a link to the sign-up form.
User experience is the way a website visitor perceives how your website's usability and design (aesthetic) feel like. You want everyone who visits your website to have a good user experience. Many parts play a role in website design and development that create a good user experience.
Here are some parts;
The website navigation makes everything work together because if your visitors can’t find the sign-up form, it doesn’t matter how pretty it is or how much you spent creating the website, they’ll leave.
?Mobile responsiveness of website navigation: According to thinkwithGoogle, over 50% of website visitors come from mobile devices. That’s a huge number to consider. If your website navigation doesn’t render properly on mobile - you are in trouble.
Check that your theme and page builder is mobile-friendly and responsive before use. Ensure your links are big enough for human hands to tap easily on mobile. Remember, some people have bigger thumbs than others.
The call to action button: Ten years ago, most websites uses buttons for the header navigation, today, all that visual noise feels clunky and does not allow you to highlight a particular link in the website header navigation.?
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Examples of a website call to action are; signing up for the email list, watching a product demo or scheduling a call. Whatever you choose, make it stand out.?
Types of website navigation
Many people think of website navigation only as a menu bar that appears on the top header of websites.? However, there are other types of website navigation;
Website navigation best practices:?
Think about what you want people to do on your website but also consider what visitors might wish to do.
Conclusion:
Instead of copying other people's websites because they look good, figure out what your website means to you, your target audience and your business. Add useful links that would spark curiosity. If you want your website visitor to become clients, then, use good navigation elements to guide them through the funnel.
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