How To Create an E-commerce Website Like Amazon?
We all know Amazon. After all, it is the 2nd largest company across the globe by revenue. Following its immense growth, Amazon has secured the 6th most profitable company. Today, almost everyone has purchased something from Amazon and the sellers are also making money by selling through this platform. It is a fact that Amazon has opened doors for online buyers and sellers to connect with each other and gain mutual benefits. Following the amazing growth of Amazing, almost every entrepreneur dreams of owning a website like Amazon.
Are you also an entrepreneur and would like to create an eCommerce website like Amazon, b but have no idea where to begin? Let’s take a look at the process involved.
Determine your products and potential customers
Before anything else, it is very important to the products you want to sell through the website and also do some research about the potential customers you are going to target. For a business owner, to start a website like Amazon, it is very important to do market research to have a good idea about what to sell and whom to sell, to get proper insights. With detailed market research, it can be possible for you to know the dominant trends, challenges, threats, and opportunities of your business. There are two ways to sell products; vertical marketplace and horizontal or global marketplace. While selling through the vertical market can be easier, entering the horizontal or global marketplace brings more exposure and surely more benefits to your business venture.
Pick a domain and platform
When it comes to the digital world, your domain name becomes your identity. This is why it is very important to pick a domain name that you will use as a brand name. It should be easier enough for people to remember and enter on their browsers. It is very important to keep in mind your business, its goals, and the products when determining a brand name. Remember that it should be unique to stand out. The next step you need to take is to choose a platform to host your marketplace website like Amazon. Since we are living in a world where almost everyone is using mobile devices, it is very important to ensure that the website is mobile-optimized. To achieve this target, it is better to go with a reliable and stable platform like Magento as it is one of the most useful ways to create an eCommerce website. At the same time, Magento also gives unlimited customizations for your multivendor marketplace website.
Choose UX/UI and Required Technologies
There is a reason that Amazon has become the first choice of global users; it is very user-friendly. So, to match the UX/UI level of Amazon, it is very important to pick the themes and design of your Amazon-like marketplace very carefully. From the color palette to the design and font to the theme of your website, everything must be picked carefully. Knit all your pages very carefully –
·??????? Keep the home page compact and attractive
·??????? Make listing easy and simple for vendors
·??????? Allow quick and secure payments
·??????? Keep product pages informative
·??????? Allow customer rating
Since your platform is going to have 1000s of products, it is also very important to provide your customers with a “Quick Search” facility, which must be very effective. It will help your visitors to search for anything or proceed with the checkout at any point of their browsing.
Plugin Buyer features
When you have created a website design and picked the right and suitable theme, the next step you need to take to create your website like Amazon is to add buyer features. There are various types of features that you can add to make your website as attractive as the Amazon marketplace. Following are some useful features that can be added:
·??????? Quick & easy sign-ins
·??????? Log-in with OTP
·??????? Registration with social accounts
·??????? One-click ordering
·??????? Add to cart and wishlist
·??????? Simple (1-2step) checkout
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·??????? My account page with complete order history
·??????? Previously purchased products
For an eCommerce website, buyers bring more than half of its traffic. So, it is very important to ensure that the buyer features you are going to add to the website should be topmost.
Focus on Seller Features
Since we’re talking about creating a website like Amazon, where vendors can sell easily, it is also very important to keep it ready with seller features. Remember that most of Amazon’s revenue comes from the sellers by charging listing and selling fees. If you neglect their convenience, there is high chance that sellers will jump from your website. Here are some must-have seller features that you need to add to the website:
·??????? Easy product listings
·??????? Bulk inventory uploading
·??????? Expand with integrations
·??????? One-click category selection
·??????? Category Suggestions
·??????? Simple seller Dashboard
·??????? Smart price calculators
·??????? Detailed price break-ups for profit calculation
When your website is compatible for the sellers and has some useful seller features, more vendors will want to sell through your platform.
Shipping and payment options
We all know that the best reason for people choosing shopping through eCommerce platforms is doorstep delivery. So, it makes sense to build a strong partnership with the reliable and trusted shipment providers. It is good to grow in stages and first launch in your country then move to international delivery services. This will help you get stable in a particular market and have a good relations with shipping providers.
At the same time, it is also important to add some flexible and reliable payment options to your marketplace. This allows your customers to make payments easily using their desired mode of payment like debit card, credit card, Cash on Delivery, internet banking, PayPal, etc.
Go through Quality Assurance testing
Assuming that your website is finally ready to go public, it is very important to ensure that there are no glitches or bugs in the website. This can be ensured only with the help of a QA test. This will not just help you know how smoothly buyer, seller, and admin features are working, but it will also help know if there are any kind of code errors and to ensure that the payment methods are working properly. In case of any error, it makes sense to take the right action on time to avoid hassle for the end users.
Final Words
It’s no secret that selling online through a platform like Amazon is one of the best ways to achieve success. It is very important to understand that the market competition is tough so your goal should be to ensure launching the best website that is completely user-friendly and also sells products at affordable prices.
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