How to Create Disruptive Marketing Content

In a world where there is an abundance of content, it can be hard to stand out. So, how do you create marketing content that is disruptive instead of derivative? Here are three tips:

Be Contrarian

The first step to creating disruptive marketing content is to have a contrarian perspective. This means that you need to take a stand on issues that are important to your industry, especially if it means going against the grain.

Creating disruptive content requires you to have a point of view that is different from the status quo. For example, if everyone in your industry is saying that social media is the best way to reach customers, you could take a contrarian position and argue that traditional forms of marketing, such as email marketing, networking, or public speaking are more effective. By taking a contrarian position, you will automatically make your content more disruptive.

Challenge Assumptions

Secondly, you need to challenge assumptions. This means that you need to examine the beliefs that people hold about your industry and see if they hold up under scrutiny. Are there any accepted truths that you can challenge? Chances are, there are.

For example, in the coaching industry, it is often assumed that when you are first getting started, you should charge lower fees because you are new and don't have a lot of experience. However, these assumptions are not always true.

In reality, you likely have decades of experience in coaching people to success in your former corporate role. You have a unique set of experiences and that differentiates you from every other coach in your industry. Because of that, you can charge higher fees. By challenging these assumptions, you can create marketing content that is truly disruptive and helps your brand stand out from competitors.

Think Outside the Box

Finally, you need to think outside the box. This means that you need to come up with ideas that are truly unique and innovative. To do this, you need to forget about what has been done in the past and focus on what could be done in the future.

For example, if everyone in your industry is using webinars to market their products or services, you could think outside the box and come up with a new idea, such as using invitation-only roundtables and direct messaging to engage potential clients. By thinking outside the box, you will be sure to create a marketing engagement strategy that is truly disruptive.

Conclusion

In today's world, it's more important than ever to create marketing content that stands out from the crowd. With so much noise out there, it can be hard to cut through the clutter and get noticed. That's why it's important to create content that is disruptive instead of derivative. By being contrarian, challenging assumptions, and thinking outside the box, you can create marketing content that will grab attention and help your business succeed.

If you would like to create a stand out position in your market. Join us for the Reliable Revenue Secrets Masterclass November 7-11.

Have an opinion about derivative or disruptive marketing? Share your views in comments below.

Debra Boulanger is the CEO of The Great Do-Over, founder of The Launch Lab for women entrepreneurs and host of the?Life After Corporate podcast. ?She helps smart, accomplished women leaders make the leap from corporate leader to entrepreneur and replace the paycheck they left behind.??