How To Create Demand For Your Product
HOW TO CREATE DEMAND FOR YOUR PRODUCT
Creating demand for a product is one of the tough challenges marketers always face. If the product type already exists, it will be facing huge competition. And if the product is new and unique, it will also face a lot of challenges, because people actually know nothing about it.
In this article, we are going to mention some effective steps marketers can do to create demand for a unique product.
Educate your target audience
It is very important to feed people the information they need to know about your product. Especially if the product is new and unique, let people know what it is and why do they need it in their life.
What problem does the product solve? What does it do? How does it do it? What proof do you have that it really does it?
Educating people about these points is crucial, and showing and proving that the product really works is a must, to maintain credibility
Expose the problem and focus on it
When introducing a new product that solves a certain problem for example, you need to focus on the problem first. Expose the problem, show how annoying it is, show the inconveniences it causes, and let the people imagine how better their life would be without this problem. Then, after exposing the problem, show your product, and state that the problem solver is finally here. Show them that the "better" life they imagined without that problem, can finally be a reality, because they can purchase your product.
Create scarcity
One of the best, in the scarcity game, is Apple. Whenever a new Iphone is launched, you can see hundreds of people queuing for it. Is that because Apple can't produce enough Iphones for all its target? Of course, it can. But it decides to create scarcity, which creates a sense of urgency in the minds of consumers, leading them to queue for hours and hours, and causing the supply and demand scale to tip in Apple's favor.
Create your own demand
In order to get the results, you want from the supply-demand scale, you need to think outside the box. Consider the story of a man who faced challenges introducing his detergent brand to the market due to stiff competition and lack of demand. Store owners were unwilling to stock his product. However, he recognized that if he could get his product into supermarkets, demand will eventually rise. To achieve this, he devised a plan. He created a shopping list that included his product and distributed copies to his friends. Together, they visited various supermarkets, inquiring about the items on the list, including his product, which was not available at any of the stores. They repeated this strategy until the supermarket owners recognized the high demand for his product and began stocking it. Essentially, by faking a demand, the man ultimately created a real demand.
Always keep in mind, that it is not enough to have a good product in order to make people buy it. Marketing is key, and to have a successful brand, you have to create a successful marketing strategy.