How to Create a Customer Profile
CM Garmindo
Indonesia's top audited custom clothing manufacturer. Design, fabrics, printing, quality assurance, ethical production.
Do you believe your clothing brand can sell to everyone?
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Here’s the truth: trying to sell to “everyone” is a recipe for failure. Whether you're in fashion B2B or DTC, knowing your ideal customer - the one person most likely to buy from your brand - is crucial.
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But how do you identify this person?
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This is where a Customer Profile comes in. It’s a simple yet powerful document where you gather detailed information about your ideal customer. The key areas to focus on include:
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Keep it simple but detailed. The better you understand your ideal customer’s persona and buying habits, the easier it will be to sell to them.
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Great news!
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We've made a basic Customer Profile Template available just for you.
Download your FREE TEMPLATE here: ICP Template
Watch the video here: How to Create a Customer Profile