How to Create Custom Metrics in Facebook Ads Reporting?
?????? Unlock the Power of Custom Metrics in Facebook Ads Reporting! ????
When it comes to maximizing your Facebook ads reporting, there's a world of possibilities waiting for you!?
???? Whether you're using the free tools or opting for the advanced features of Facebook Ads Manager, custom metrics can take your insights to the next level. Let's dive in and explore how you can create your own metrics in a few simple steps. ????
?? Locate Ads Reporting: First things first, head to the primary Business Manager Dropdown menu and click on "Ads Reporting" in the "Analyze and Report" section. This is where the magic happens!
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?? Starting To Work with Custom Metrics: In the left-hand menu under Ads Reporting, click on "Metrics" and then select "Custom Metrics." A new world of possibilities unfolds before your eyes! ??
?? Create Your Metrics: Now comes the exciting part! Choose the format that suits your needs by selecting the desired option from the drop-down menu. You can track numerical progress, view percentages, or even monitor currency. Add a description to explain the significance of the metric, and decide whether you want it to appear in the current report only or across all your reports. It's all up to you! ????
?? Building Your Formula: Time to get creative! Facebook offers a wide range of baseline metrics on the right side of the screen. Explore the different subcategories like Performance, Conversions, Engagement, and Custom conversions. You can incorporate these metrics into your formula by simply clicking on them. If you can't find what you're looking for, the "Advanced" link lets you search by operators and metrics.