How to Create a Culture of Discovery

FACT: People, whether they're customers, clients, colleagues, or employees, won't ever come to new conclusions with old information.

In the pursuit of discovery, of newness, of innovation, and of art itself, there are certain things we must do to remind others what is possible.

HOW TO LEAD, INNOVATE, AND INSPIRE

We must see what others don’t and draw those so they're visible.

We must hear the notes others don’t and sing those.?

We must observe the colors others ignore and paint those.?

We must imagine the things others don’t, and give them someplace to be heard.

We must question the unquestioned so others see it’s safe to stretch the status quo.

UNDILUTED ROCKET FUEL

This is why I love doing interviews on podcasts and other venues.

Because I am willing to discuss topics openly without a safety net.

The end result is: knowledge bombs drop, gold nuggets show up and inspirations come from the least expected places.

"Boredom's not cheap. Being predictable isn't smart. 'Fitting in' is the most expensive mistake you'll ever make."

You can't engage people when you bore them with cliche dialog and monotonous, repetitive stories. As a result, boring your customers is the most costly way to kill your business, its growth, and its impact.

Being predictable applies to places where "expected things" should be, but that should NEVER replace opportunities when you can (and should) surprise.

Fitting in is an admission of failure to challenge the status quo than it is to achieve anything beneficial.

In the video below are 12 knowledge bombs that dropped spontaneously because I was so inspired by the topics we were discussing.

Some people ask me how do these ideas come to me?

My only answer: by operating on this principle:

"The next moment, undefined, should be amazing, new and fresh, and has something in it not yet discovered."

Support a culture of discovery. It's your only way to build trust, embrace differences and connect the dots others miss.

Would love to know your thoughts.

Please comment below.

I help entrepreneurs, CEOs, and business leaders?exceed industry averages and rise above the noise. Want to know more? Let's schedule a discovery call.

And Now, The Inevitable Third-person Profile of Yours Truly

Bestselling author of #1 Amazon bestseller,?Brand Intervention,?and Google’s #1-ranked rebranding expert, my four decades of expertise have generated in excess of $4 billion in sales, transforming not only how brands are seen, but how they sell, how they negotiate, and how they lead and inspire their culture.

I’m honored to have received over 320 international awards including the rare honor of being presented the?Presidential Ambassador for Global Entrepreneurship?medallion.

I help CEOs guide their companies to the proven path for the future by carving out the dialog that impacts hearts and minds and opens eyes.?

Need help??Let's talk.