How To Create Cracking Content in 2023
Derbhile Graham
I help people become better writers. When you know what to say, then you'll know how to sell.
In the middle of all the Christmas bustle, our thoughts turn to what's around the corner in 2023 and what we can do to make it a blockbuster year for our businesses. I'm hoping I can inspire you to achieve one goal – creating cracking content for your business.
I'm going to give you three New Year's Resolutions you can make to help you create content that wins you more customers.
Remember Your Why
I know it's become a bit of a cliché at this stage, but remembering why you're writing your content is what will motivate you to sit down at your desk and write it. That why is strongly linked to the ultimate why – why you're in business in the first place. Writing content will help you to achieve the goal you set out to achieve in your business.
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Create Your Business Story
Writing content takes time – there's no escaping that. But if you take the time to create a story about your business, it'll save you time in the long run. You can keep dipping into that story as a resource for creating fresh content. The aim is to tell a consistent story that shows your customers how you can meet their deepest needs and make their lives better.
Decide What Content To Write
Once you've created your story, decide which content you'll create first to tell that story. Choose the content form that aligns with your overall business goals. If you're building a shiny new website, your story will form the backbone for your web content. If you want to boost visitors to your website, blog posts will help. And if your goal is to conquer social medial, you can tell your story through social media posts and video scripts.
A happy Christmas/holiday season to all my Bestselling Content Creation newsletter readers. Thanks for reading it and subscribing to it. And if you want help creating cracking content in the New Year, check out my Bestselling Content Creation course.?