How to create content for your personal brand in 4 steps

"I want to create content, but I don’t know what to write about!"

"I want to have more visibility, build a brand, and become a face of my business. I am just not sure what I should be writing about."

"To be honest, I think there are enough pictures of everyone’s coffee, restaurant meals, and patio cocktails on social media. I do not want to come off as someone who posts for the sake of posting."

Does this sound familiar?

You are not alone. Every entrepreneur who does not want to build visibility for visibility’s sake but is not clear on his or her brand, shares these same concerns. When we attempt to do marketing (and yes, creating social media content for your personal brand is self-marketing) before we achieve brand clarity, we are often left confused.

Here is what you should do to unlock your creative block and to start creating content with ease. Let me guide you through the steps you should take to define your 2-4 content buckets. Once they are defined, you will no longer have to worry what to post and what not to post. You will simply refer back to these content buckets (also called “content pillars”) ensuring you don’t dilute your brand by talking about anything that is irrelevant.

Ready? Read the 4 steps here.

Happy brand building!