How to create content that “works”

You’ve been told to create content consistently.

But is this really all there is to content?

I don’t see content as a primary lead generation source but more as a trust-builder.

As inbound leads from content are often unpredictable and inconsistent.

Which is why I focus more on outreach (but that’s for another time).

So how do you create content that builds trust with your audience and makes them feel heard?

Here’s the 3 types of content I look to make:

TOF: Problem Unaware Content

This content targets those unaware of the problem they face that prevents them from getting to their core desire.

For example, this could be me calling out that commenting on LinkedIn won’t aid your lead generation in any way at all.

Therefore making my audience aware of a problem they didn’t know they had.

MOF: Problem Aware Content

This content targets those aware of the problem they face, but lack a proven solution to this.

For example, this could be me calling out the problem of inconsistent leads and giving them actionable steps with outreach to give them a proven solution.

Therefore giving my audience a solution to the problem they have.

BOF: Solution Aware Content

This content targets those aware of the problem and solution, they just need to see one that works.

For example, this could be me sharing testimonials, screenshots or case studies to prove that my solution is getting results for myself or for others.

This content will resonate with those actively searching for a working solution.

By targeting these 3 types of people in your audience, you can resonate with your whole audience as opposed to those who are just ready to buy.

I cover this topic in more detail in the video here.

P.S Whenever you’re ready, here are 2 ways I can help you sign clients consistently through LinkedIn...