How to Create content that reaches your audience’s audience? BIG Challenge!!!
“Create content that reaches your audience’s audience.”
You must have read this quote somewhere. To get the maximum traffic you need to create content every day and not just content but quality content. The idea of "producing as much fresh material as possible" was one of the theoretical pillars of traditional marketing. Yet even conventional marketers must admit that it is hard to provide fresh, interesting material every day.
A daily infusion of new information was not necessary for traditional marketing platforms. Content marketing is now a nearly everyday chore thanks to contemporary marketing channels and the rise of social media websites. Content cannot be produced that regularly by brands, not even those with enormous teams and the finest creative minds. This has given rise to content curation. There is a difference between content creation and content curation. In this article, we will briefly discuss the difference between the two.?
Let's talk about content creation first.
What is content creation?
The act of coming up with subject ideas that are appealing to your buyer persona, developing written or visual material around those ideas, and then making that information available to your audience via a blog, video, infographic, or other content forms is known as content production.?
Now one might think, why is it so important?
Content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company. The pinnacle of inbound marketing is content production. By producing content, you may engage readers in meaningful ways, give out free and helpful information to your audience, and draw new visitors to your website.
These content marketing statistics demonstrate that you are also producing significant value for your business:
About 40% of marketers claim that content marketing is crucial to their overall marketing plan. 81% of respondents claim that their organization uses content as a commercial tactic.
According to research gathered by B2B marketers, content marketing is effective for generating revenue (51%), nurturing leads (60%), and growing an audience of subscribers (47%).
And 10% of marketers who blog say it generates the biggest return on investment.
Content creation means that you create original content that you then market to your audience. Creating original content from scratch is not always easy. To produce original content regularly, even for the biggest brands is impossible in today's era. This has given rise to content curation.?
What is content curation?
Finding and distributing good, pertinent material with your internet audience is known as content curation. Companies may provide a wide range of information to their clients through content curation, keeping them interested with thoughtful and well-organized content.?
Why is content curation crucial??
Content curation is primarily a way to support your marketing team. Coming up with original content to share on social media every day requires endless inspiration and time. If you’re active on multiple social platforms, the pressure to provide regular content may mean that the quality of your posts starts to suffer. Content curation maintains consistency for your brand.?
Curation assists us in obtaining the greatest accessible material. Finding, organizing, and distributing web material has become a standard technique among mainstream marketers. It is also a common presence on the majority of social media sites. It has the following benefits:
A brand building that is both efficient and cost-effective. Curating content is less expensive than producing it.
Possibility for thought leadership: The correct material reveals your industry knowledge and understanding, improving your reputation as a leader.
Keep discussions going with your audience: The more stuff you share, the simpler it is to keep your consumers interested.
Uncover networking opportunities: Sharing other people's material allows you to connect with those individuals. Curation is an excellent approach to meeting influencers and potential partners.
Demonstrate your selflessness: Curation shows your audience that you're not only interested in talking about yourself.
Thus far, we've established that content production differs greatly from content curation. So what do these phrases signify and how do they differ? Let's read
Content Creation And Content Curation: Differences between them
Consider the difference between writing a story and uploading it online and collecting a list of book suggestions and sharing it with your followers. Content creation is creating unique material that you subsequently sell to your target audience, whereas content curation entails gathering existing information on a topic relevant to your niche and sharing it with your followers. Both terms have their own benefits.?
Benefits Of Content Creation:
Create Leads: When you create unique material, you have the opportunity to include branded photos, logos, links, and, most crucially, call-to-action buttons. According to studies, sharing original material has a click-to-conversion rate of 2.4%, which is 54% higher than sharing third-party postings.
?Increases Traffic: It's no secret that Google likes original material, especially if it's useful and search engine optimized. While curated material can rank on Google, original content has a better chance of ranking higher on SERPs if it is well-presented and valuable.
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On Brand: It has been discovered that what a brand says and how it says it accounts for 45% of its image. Unique material reflects your brand's voice, values, and principles. Providing unique material that aligns with your audience's values is more likely to resonate with them.
Become a Thinking Leader: Providing unique material to your audience makes your business more aspirational and desirable in their eyes, solidifying your position as a thought leader in your field. Although becoming a thought leader is not simple, it does begin with sharing your own information and thoughts.
Benefits of content curation:
Saves time: If you’re a content manager who has to handle 5 different social media platforms, a blog, and 2 other projects, it’s safe to say that you have your hands full, and creating original content every day will surely be the last straw. But don’t worry, because content curation is your metaphoric buoy in the never-ending ocean of content.
Learn About Your Audience: Employing content curation in the early phases of your content initiatives will allow you to learn about your audience. Experimenting with different content kinds may help you figure out what your followers prefer, what posts get the most shares, what style gets the most interaction, when is the ideal time to publish to get the most engagement, and so on.
Builds Relationships: Providing handpicked material helps you to develop strong online relationships with your peers as well as your target audience. Providing curated material with your audience demonstrates to them that you are willing to share important and relevant information with them even if you are unable to market your business; it lends you credibility.
Whether you're a content creator or curator, you need to absolutely master the skill of it.?
BONUS
How to become a successful content creator?
Set your content goals
Your goals could range from attracting more visitors to your site to generating more leads to anything in between.
Create a buyer persona.
Building a content strategy is more than considering what type of content you want to create. You first need to know whom you’re speaking to, how you want to speak to them, and where to find them.
Consider the buyer's path:
If you've ever experienced a headache, you probably tried to figure out what was causing it. Maybe you were dehydrated, maybe you were caffeine-depleted, maybe you were ill. You went on to remedies after diagnosing the problem – drink some water, get an espresso, or take some medication. Eventually, you must choose between two options: Evian or regular tap water. Which is better, Starbucks or Peet's Coffee? Tylenol or Aleve? Hopefully, your headache went away and you were able to continue with your day.
Do a content audit:
Every marketing department may benefit from a content audit, whether you've been generating content for a while without a clear direction or you've been following a plan all along. Just because you didn't start with a well-defined plan doesn't imply your existing content won't fit into one.
A content audit is basically taking inventory of previous work and structuring it to match your current content strategy.
The procedure may necessitate some re-writing, or it may indicate holes that need to be addressed with information that appeals to your character and their point in their journey.
Promote your content.
What good is it to create all this great content if no one sees it? In a perfect world, herds of people would flock to your site every time you published a new post. In reality — especially when you’re just starting out — you’ll need to entice people to consume your content and even shepherd them into your online space.
Hence why content promotion is just as important to your strategy as whatever content you create.
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How to become a successful content curator?
Content curation should add value:
?No matter what industry your clients are in, they all want to be educated while also saving time. They have expectations, just like you, and can't possibly keep up with all the newest developments in their business - but they want to. Addressing this challenge through content curation provides a big potential for marketers to connect with their target demographic.
Promotional content should be offset with content curation:
Consumers might become bored of firms always pushing their own items, which is why brands should think beyond products or features. Customers' relationships with brands today extend beyond the product itself. After all, that is a cornerstone of inbound marketing. While a product may initially draw you to a certain brand, it is probable that something else - such as excellent content or exceptional service - will keep you coming back.
Content curation shouldn’t take all day:
Once you’ve decided to curate content, the hard part begins gathering content. While bookmarking and reading lists may work in the beginning, those are not sustainable options.
Content creation and content curation both have different tools.?
Content creation tools:
HitFilm
BuzzSumo
Buffer
Canva
Burst
Grammarly
Otter
Anchor
Riddle
Typeform
Content curation tools:
Feedzy
BuzzSumo
SocialPilot
Scoop.it
Curata
Triberr
ContentGems
UpContent
Creation or Curation: Which One is Better?
The thing is, curated content and created content can’t replace each other because they complement each other. These are some crucial aspects to remember when it comes to content development and curation:
As a general rule:
Start by posting 40% generated and 60% curated material and then adjust based on what connects with your audience. Social media is not your megaphone: Constantly and exclusively promoting your branded content on social media will not result in increased engagement. Yet, some firms may discover that sharing exclusively developed content results in minimal interaction. Curating material from reliable sources provides your viewers with a respite from branded content and balances out the self-promotional content you provide.
Curate content from reputable sources:
No single brand can claim to be an authority in every aspect of their industry. But, selecting and sharing material from reputable and trustworthy industry experts will not only show your followers that you know more but will also help you discover new things about your subject. Providing selected material is an excellent strategy to expand your audience and promote yourself as a knowledgeable counsel.
Be consistent:
One of the most important requirements for success is consistency. Nevertheless, coming up with unique stuff to publish on a daily basis is impossible. On days when you don't have any original material, you may utilize content curation to fill in the gaps in your social media calendar.
People also prefer curated material since it saves them time that they would otherwise spend hunting for trustworthy sources to receive their knowledge. Balancing of source and original: Providing a list of links for the audience to click on may not always suffice. Provide your own opinion/insight on the topic of the given information to add your own unique spin to it.?
If you need any more help regarding this or any other aspect of digital marketing, please feel free to contact us.
Hope this was helpful.
Araaf Zeeshan
Content Creator?DAAZ Connect Digitally
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