How To Create Content That Positions You As A Thought Leader

Content is information.

We see it on billboards and TV. We hear it on the radio and podcasts. We scroll through it online via social media platforms and blogs.?

We are surrounded by content.?Overwhelmed by it really.?

There is good content. Content that makes you think and feel. Content that can change your life. And then there is just noise and clutter.?

How do you stand out in our digital world and what makes thought leadership content different??

Almost any kind of content can be turned into thought leadership content. The difference is thought leadership requires authenticity and a story.

Your story.

It weaves your passions, your skills, and your expertise into the fabric of the content.?It’s your hard-earned lessons.?

Thought leadership content is powerful and it is not being utilized enough.?Here are some overreaching trends on thought leadership content from LinkedIn:

• Almost half of the decision-makers who engage with thought leadership spend at least an hour a week.
• There is relatively little high-quality content being produced.
• When done well, thought leadership positively impacts brand perception and sales.
• Producers are not investing in doing it well and developing processes to measure its ROI.

What does all this mean for you? It’s an opportunity.

If you get strategic about your content, sharing your insights, you have great potential to reach a large audience and build your brand because others are just not doing the work. And it can be easier than you think.?

Check out the latest post on creating thought leadership content for more details.

If you need extra help with your thought leadership, book a session with me here.?

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