How to Create Content That Drives Traffic
Alfonso "Chik" Quintans
Digital Marketing Professional | Data-driven | Collaborative Team Leader | Skilled in demand generation , branding, reputation, SEO/SEM, social media, AI, and data analytics. Driving growth and brand excellence.
Content marketing is more than just coming up with a continuous feed of new content into your web site. Done correctly, creating content that drives lots of traffic to your site is a real possibility.
The way to have this happen for you is easier than you think, but does require a little outside the box thinking. In particular, you need to know how to involve several different types of content into the mix, and use them together.
Let’s take a look at some of the best types of traffic-driving content, and ways to make that really work for your site.
7 Types of content that can bring loads of traffic to your site
Infographics - We are a visual Web, and infographics have grown to be one of the most popular ways to cram a lot of content into an appealing format. Better still, they are easily sharable, and can send a great deal of visitors to your site.
Make a case study - If you have had great results with a particular method or tactic, that might be just the ticket for creating an instructive case study. Incredibly hot right now!
Create a tutorial - Solving a challenge for your audience with a step by step solution is a proven way to get lots of traffic for a very long time.
Videos - People watch a great deal of video every month, and if you can create a smart, well-done explainer video for your site and market it intelligently, you will have created a traffic stream that will shock you!
Record Podcasts - When people can’t view your videos online, or if they are stuck with only their smartphone, they love to listen to podcasts. Very easy to produce and distribute, they drive more traffic than you might think!
Conducts interviews - If you can set an interview with an authority figure in your space, you’ll be surprised how much traffic and authority it can provide.
Epic posts - Creating long form content that really tackles a subject thoroughly is an excellent way to get that content shared and receive a lot of traffic. While this is not something you can likely do every day, it can also help establish your authority.
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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected].
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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internet Search Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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