How To Create Compelling Offer That Get People To Say YES
Dear marketer...
Now that you have done your research, I assume you've all your information needed, your big idea, USP, and strategy...
It is time to create your offer.
Your offer is not your copy yet.
Copy as people call it wordsmith comes last.
In fact a good copy comes from a good offer.
Dear marketer...
Now that you have done your research, I assume you've all your information needed, your big idea, USP, and strategy...
It is time to create your offer.
Your offer is not your copy yet.
Copy as people call it wordsmith comes last.
In fact a good copy comes from a good offer.
You see, all business are simplify down to one thing- Offer
If you've done your research right, and you are selling the right product to the right market, for some reason you are not getting your ROI as expected...
Changes are you gonna look at your offer again.
Because your offer is the bridge that connects your big idea with your target market to actual sell. In fact, good copy comes from a good offer.
Always craft your offer before writing any copy.
What I mean an offer? Simply means get more "YES's".
A good offer is 80% outcome and 20% delivery.
Like I said, the first things is...
1. Understand Your Audience
- Customer Research: Conduct thorough research to understand your target audience’s needs, preferences, pain points, and desires. That goes with...
- Create Buyer Personas: Develop detailed profiles of your ideal customers to tailor your offer more effectively.
2. Define the Value Proposition or BIG idea
- Clear Benefits: Clearly articulate the benefits your offer provides. Focus on how it solves a problem or improves the customer’s life.
- Unique Selling Proposition (USP) BIG idea: Highlight what makes your offer unique compared to competitors.
For example: The Headline " 4 Hour Work week" the Big Idea is " Work on your term what you love doing" not necessarily work only 4hrs/week.
" How to win friends and Influence people" the big Idea is "Being Influential" etc...
3. Add Elements of Scarcity and Urgency
- Scarcity: Limit the availability of the offer (e.g., limited quantity or limited time).
- Urgency: Create a sense of urgency by setting a deadline or offering time-sensitive bonuses.
4. Add Bonuses and Stacks
- Free Extras: Include additional products or services at no extra cost.
- Exclusive Content: Provide access to exclusive content, resources, or experiences.
- Perceive Value. It is the value perceive by the customer's mind. That's more irresistible that the actual value.
5. Use Social Proof
- Testimonials: Showcase customer reviews and testimonials.
- Case Studies: Share detailed success stories of how others have benefited from your offer.
- Endorsements: Highlight endorsements from industry experts or influencers.
6. Simplify
- Clear Call-to-Action: Make your call-to-action (CTA) clear, concise, and easy to follow. People want what is easy.
- Risk Reversal: Reduce perceived risk with guarantees (e.g., money-back guarantee, free trial period). Lower the fear of loss than the desire to gain.
- Easy Checkout. Make it easy to buy. Example Click here to purchase.
7. Establish Fear of Loss
- Pain in the brain: People will naturally do things to avoid pain than to gain pleasure. Basically tell them what will cost them not having to buy your product.
8. Price Value
- Price comparison. This basically the price of the same product out there. Basically you don't lower the price, but increase the perceive value. What they will not get if they buy from someone else.
- Price vs Value. Good offer when the value is greater than the price. Bad offer when the price is equal as the value they're getting or less.
9. FREE
- Free is used to lower the risk, is used to bring-in cold prospects or marketing to cold audience.
Example. Sign-up to get my FREE masterclass template.
10. Filling Forms
- High Ticket Offers. This is very compelling when selling high ticket products. Instead of qualifying, you disqualify your prospects. Known as disqualifying process. You only take on clients who meets certain requirements of your preference.. The more you disqualify, the more you qualify. simple as that. And clients will fight to get you and appreciate doing business with you.
Example Offers
1. Discount with Added Value
Big Idea: "Summer Flash Sale - 30% Off + Free Gift"
- Description: Get 30% off all summer apparel. Plus, receive a free beach towel with every purchase.
- Scarcity: Only available for the first 300 customers.
- Urgency: Offer ends in 48 hours.
2. Bundle Offer with Exclusive Access
Big Idea: "Ultimate Fitness Bundle"
- Description: Buy our premium fitness tracker and get 6 months of exclusive online fitness classes for free.
- Scarcity: Limited to 200 bundles.
- Urgency: Available until the end of the month.
3. Free Trial with Added Incentives
Big Idea: "30-Day Free Trial - No Credit Card Needed"
- Description: Try our premium software for 30 days with no obligation. Keep a free eBook on productivity tips even if you cancel.
- Urgency: Sign up within the next 7 days to qualify.
4. VIP Experience
Big Idea: "Become a VIP Member"
- Description: Join our VIP program for exclusive discounts, early access to new products, and invitations to private events.
- Scarcity: Membership limited to 500 people.
- Urgency: Apply before the end of the week.
领英推è
Implementation Steps
- Create a Landing Page: Design a dedicated landing page that highlights the offer’s benefits, urgency, and steps to take action.
- Develop Creative Assets: Create eye-catching visuals, compelling copy, and engaging videos to promote your offer.
- Choose Marketing Channels: Promote your offer across multiple channels such as email, social media, PPC ads, and your website.
- Set Up Tracking and Analytics: Monitor the performance of your offer using analytics tools to gather data and make necessary adjustments.
- Launch and Monitor: Roll out your offer, closely monitor its performance, and be prepared to make quick adjustments based on the results.
In Summary,
Good offer is what they're getting in exchange of their hard dollar. Intentionally increase the perceive value.
Is starts with the right market, leads to benefits, extra bonuses, free access or some kind of urgency.
Any other thoughts comment below.
You see, all business are simplify down to one thing- Offer
If you've done your research right, and you are selling the right product to the right market, for some reason you are not getting your ROI as expected...
Changes are you gonna look at your offer again.
Because your offer is the bridge that connects your big idea with your target market to actual sell. In fact, good copy comes from a good offer.
Always craft your offer before writing any copy.
What I mean an offer? Simply means get more "YES's".
A good offer is 80% outcome and 20% delivery.
Like I said, the first things is...
1. Understand Your Audience
- Customer Research: Conduct thorough research to understand your target audience’s needs, preferences, pain points, and desires. That goes with...
- Create Buyer Personas: Develop detailed profiles of your ideal customers to tailor your offer more effectively.
2. Define the Value Proposition or BIG idea
- Clear Benefits: Clearly articulate the benefits your offer provides. Focus on how it solves a problem or improves the customer’s life.
- Unique Selling Proposition (USP) BIG idea: Highlight what makes your offer unique compared to competitors.
For example: The Headline " 4 Hour Work week" the Big Idea is " Work on your term what you love doing" not necessarily work only 4hrs/week.
" How to win friends and Influence people" the big Idea is "Being Influential" etc...
3. Add Elements of Scarcity and Urgency
- Scarcity: Limit the availability of the offer (e.g., limited quantity or limited time).
- Urgency: Create a sense of urgency by setting a deadline or offering time-sensitive bonuses.
4. Add Bonuses and Stacks
- Free Extras: Include additional products or services at no extra cost.
- Exclusive Content: Provide access to exclusive content, resources, or experiences.
- Perceive Value. It is the value perceive by the customer's mind. That's more irresistible that the actual value.
5. Use Social Proof
- Testimonials: Showcase customer reviews and testimonials.
- Case Studies: Share detailed success stories of how others have benefited from your offer.
- Endorsements: Highlight endorsements from industry experts or influencers.
6. Simplify
- Clear Call-to-Action: Make your call-to-action (CTA) clear, concise, and easy to follow. People want what is easy.
- Risk Reversal: Reduce perceived risk with guarantees (e.g., money-back guarantee, free trial period). Lower the fear of loss than the desire to gain.
- Easy Checkout. Make it easy to buy. Example Click here to purchase.
7. Establish Fear of Loss
- Pain in the brain: People will naturally do things to avoid pain than to gain pleasure. Basically tell them what will cost them not having to buy your product.
8. Price Value
- Price comparison. This basically the price of the same product out there. Basically you don't lower the price, but increase the perceive value. What they will not get if they buy from someone else.
- Price vs Value. Good offer when the value is greater than the price. Bad offer when the price is equal as the value they're getting or less.
9. FREE
- Free is used to lower the risk, is used to bring-in cold prospects or marketing to cold audience.
Example. Sign-up to get my FREE masterclass template.
10. Filling Forms
- High Ticket Offers. This is very compelling when selling high ticket products. Instead of qualifying, you disqualify your prospects. Known as disqualifying process. You only take on clients who meets certain requirements of your preference.. The more you disqualify, the more you qualify. simple as that. And clients will fight to get you and appreciate doing business with you.
Example Offers
1. Discount with Added Value
Big Idea: "Summer Flash Sale - 30% Off + Free Gift"
- Description: Get 30% off all summer apparel. Plus, receive a free beach towel with every purchase.
- Scarcity: Only available for the first 300 customers.
- Urgency: Offer ends in 48 hours.
2. Bundle Offer with Exclusive Access
Big Idea: "Ultimate Fitness Bundle"
- Description: Buy our premium fitness tracker and get 6 months of exclusive online fitness classes for free.
- Scarcity: Limited to 200 bundles.
- Urgency: Available until the end of the month.
3. Free Trial with Added Incentives
Big Idea: "30-Day Free Trial - No Credit Card Needed"
- Description: Try our premium software for 30 days with no obligation. Keep a free eBook on productivity tips even if you cancel.
- Urgency: Sign up within the next 7 days to qualify.
4. VIP Experience
Big Idea: "Become a VIP Member"
- Description: Join our VIP program for exclusive discounts, early access to new products, and invitations to private events.
- Scarcity: Membership limited to 500 people.
- Urgency: Apply before the end of the week.
Implementation Steps
- Create a Landing Page: Design a dedicated landing page that highlights the offer’s benefits, urgency, and steps to take action.
- Develop Creative Assets: Create eye-catching visuals, compelling copy, and engaging videos to promote your offer.
- Choose Marketing Channels: Promote your offer across multiple channels such as email, social media, PPC ads, and your website.
- Set Up Tracking and Analytics: Monitor the performance of your offer using analytics tools to gather data and make necessary adjustments.
- Launch and Monitor: Roll out your offer, closely monitor its performance, and be prepared to make quick adjustments based on the results.
In Summary,
Good offer is what they're getting in exchange of their hard dollar. Intentionally increase the perceive value.
Is starts with the right market, leads to benefits, extra bonuses, free access or some kind of urgency.
Any other thoughts comment below.