How to Create Compelling LinkedIn Content

Are you feeling at a loss for ideas of what to post on LinkedIn? 

It can feel overwhelming, especially when you see other connections generate content with ease (or at least it looks to be easy). 

Here’s the thing--I’ve felt that way too. 

I’m writing this article today to share what I’ve learned from my time on this platform and to give you a guide to creating better content. 

My hope is that no matter what your niche or industry is, you’ll be able to step out of your comfort zone and show up on LinkedIn in a way that grows your business!

Use These 5 Types of Content on LinkedIn When Creativity is Low

1- Client testimonials

Establishing trust is important in building and sustaining a business. 

By sharing the glowing testimonials of your happy clients you are building some serious social capital with your network and showing just how great it would be to work with you. 

Pro Tip: Get in the habit of regularly requesting LinkedIn recommendations from clients whenever you finish a project successfully. 

Not only will these show up directly on your profile, but they also give you a stockpile of testimonials to use for your LinkedIn posts!

2- Images of Completed Design Work

If a picture is worth a thousand words, then why not use images in your LinkedIn posts? 

As a website designer, my strength involves the ability to create images that appeal to my audience. 

Publishing an image of your past work shows your prospective (and current clients) your talents. 

Adding pictures to your LinkedIn posts will also help them pop more in the feed-- increasing the likelihood that someone will stop scrolling to engage. 

3- Videos of Design Work in Progress

If a picture is worth a thousand words, imagine how many a video is worth (100,000? 1 million? Or even 1 billion?!). 

Some of the best content on LinkedIn is videos of work in progress. People love to search “how to X” videos. Sharing what you’re working on provides the following benefits: 

• Demonstrates your expertise in your field
• Shows off your creativity and willingness to experiment and learn 
• Gets your viewers involved in the process (and increases the chance that they’ll “tune in” again to see how the project is coming along)

Plus, video strengthens YOUR personal brand. Your unique personality (quirks included) is better captured in a video than in written or audio content. 

4- Helpful Tips and Hacks

Sharing tips and hacks that you’ve learned along the way helps your audience to apply these situations to their own work. 

Post about something practical that has helped you and your audience will be grateful. Why? Because you’ve helped them avoid costly mistakes and time-wasters. 

This not only positions you as someone who is willing to help them but also helps your LinkedIn audience to see you as an experienced authority in your field. 

Give constantly and people will look to you as someone to trust. 

5- Personal Stories About Your Experience 

Businesses aren’t just numbers, systems, and marketing.

Those things are important, but at their core businesses are made of people and are inherently personal.

What kinds of stories work best for these types of posts?  

• documenting your personal journey of owning a business 
• interesting anecdotes from your daily life 
• client interactions 
• navigating work/life balance 

These are all great examples. 

Some may think that there is no room for sharing personal stories on LinkedIn. But I’m here to say that personality sells!

We buy from people we know, like, and trust. Use your LinkedIn posts to tell stories and you are multiplying that know, like, and trust factor for your own business. 

Stories get people's attention--and great stories keep readers’ attention. 

Sharing your journey peels back the curtain and keeps things from getting stale for your audience. 

Some of my best-received posts were written from seemingly ordinary interactions with clients. 

How To Implement Your New Content Types

Now that you’ve got a handle on the kinds of posts you can create, it’s time to throw a little strategy in the mix.

If you map out 3-5 of your own posts utilizing these five content categories it will frame out an initial content plan. 

Pro Tip: Make sure that each piece of content is engaging your LinkedIn audience in a conversation. 

Or, pointing them back towards more of your assets (such as your website, course, or lead magnet).

Each week as you are mapping out your content, use resources such as this article to give you ideas of what kinds of content to post. 

Most types of marketing content can be broken out into very simple categories. 

Once you develop an awareness of what those categories are, it’ll help you fit your great ideas into that format!

I hope you found these tips helpful.

Let me know in the comments below which content category you plan to try next. 

**Want to jump start your LinkedIn Marketing? Grab my 5 top tips to get qualified leads from LinkedIn: https://value.creativemarketingengine.com 

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