How To Create CERTAINTY and Close Deals With It

When you were a kid ...

...what kind of job did your DAD have?

Oh, YOU grew up around sports and Legos?? Wow, that's so great.

My dad was a Professor & Researcher.

I grew up around computers and math.

Accordingly, my dad was a hardcore skeptic. He believed in Verified Data, Solid Formulas .... and Proven Equations.

He was very different from me in many ways, check out his book from 1992 next to my recent book:

My Dad taught me two things:

1. How to finish what you start, no matter how hard it gets.

AND:

2. How to be a hardcore skeptic.

... SO I KNOW HOW EXACTLY HOW SKEPTICS THINK. I KNOW THEIR MENTAL PROCESSES, AND THEIR TRIGGERS.

Think about this idea for a moment:

I know how skeptics make decisions.

THIS IS WHY ... 

... I know how to make any cold-hearted, number-crunching, data-processingBuyer or Purchasing-Agent buy and buy and buy.

Have you wondered about this ... what really makes buyers sign big contracts and deals? 

Look at this agreement I signed earlier today. 

What made this happen?

Most people would say "VALUE."

Some will say trust, or scarcity or demand.

NO. That's wrong.

This deal closed for ONE reason.

It's the same reason my dad loved computers and data... 

CERTAINTY

The guy who sent me this confirmation email, the $150K buyer ..

.. was a tough cookie ... a real "skeptic" ... always asking me for more data & proof.

But I could not give him data & proof that I would solve his problem.

What I gave him instead was the feeling of certainty.

Certainty ... that his problem would be solved once I started handling things.

This buyer, was just like every buyer you'll ever meet-- he wanted lots of numbers and evidence and reference material on prior performance. 

I don't provide that kind of data, and you shouldn't either.

MOST OF THE TIME IT'S ILLEGAL TO CLOSE A SALE USING DATA.

In most industries ...the government monitors and controls what promises and commitments you can make based on "prior data."

... Government agencies and watchdogs monitor industries like finance, healthcare, nutrition, real estate, advertising, media and energy -

....... if they catch you promising a certain result, using prior data, you get fined.

....,,,...you'll get sanctioned and blackballed, and your license pulled.

........................ and if they catch you twice, congrats, you’re off to jail.

JAIL. 

Yes it's a paradox. 

Buyer's want you to "prove" you'll deliver, and want you to put it in writing. 

But you can't and you shouldn't offer data and proof and make promises on it.

All you should offer is the confidence that you'll make a best effort to solve their problem (or manage their investment.) 

That's IT.

If you do more, you're going to cause yourself untold trouble and problems. 

I have 12 slides on How to Create 

This Kind of CERTAINTY.

My friends get these slides whenever their business starts to drop ... then I get these texts:

".... sales up, I owe you ...

"... deals closing, thanks AGAIN ...

"... investments coming in, how do i pay you.. 

I'd estimate these CERTAINTY SLIDES have created $2 billion in sales, and $300 million of investment.

I want you to get good at creating CERTAINTY. 

I'll make a BEST EFFORT attempt to get you there.

I tell everyone I work with ... GET GOOD AT CERTAINTY and you will control revenue and growth . The slides look like this. 

(Of course, I know you can't read them here, that's because you need me to explain them and provide color, and I can't do that in an email)

But I am going to set aside the time to explain these slides to you, one by one.

WHAT ARE ELEMENTS OF CERTAINTY THAT CLOSE DEALS?

The 12-slides give you the tools of -

STATUS

FRAME CONTROL

FLASH ROLL

THE FIRST 3 MINUTES

EXPERT FRAME

TIME FRAME

POWER BREAKING FRAME

ANALYST DEFRAME

TAKEAWAY SCRIPT

What happens if you don't use these elements?

oh god, I have no *^&%$ idea.

I wouldn't try to do a deal without these ...

... I mean, I use every single one of these methods, every time, in every deal.

Is this hard to do?

Hell, I don't know. But I don't think so. 

I've taught this to 80,000+ people. Maybe you're the one person who will overthink it, I hope not.. 

Maybe I'm some kind of GENIUS that creates magical mystery "certainty" all the time?

Although, my dad would not have said that about me. He might have said -

"A Genius? Uh ... NO. 

"Oren is one weird kid. He doesn't believe a wall exists until he smashes his head into it nine times and he's bleeding. 

"Then he'll say, 'Yup, that's a wall!'

Well, I have been smashing down walls for 20 Years. In business and personal life.

The business part? I've been working on deals every day. Thousands of deals.

That's where the certainty slides came from. THE REAL WORLD.

If you're 24 years old or something, you have not heard of this world, but it does exist.

I’d like to show you my CERTAINTY slides, created in the Real World of Dealmaking, and I'll explain how this certainty stuff works:

This all happens on FRIDAY 5/29 at 12pm PST.

On Friday 5/29, I'm doing a workshop on this. You'll see how to create certainty in any business situation -- for any kind of buyer.

This workshop, a Global Livecast, is called -

THE CERTAINTY FORMULA

This formula has been a gamechanger for me.

Now it's your turn to make it work.

To get into THE CERTAINTY FORMULA workshop, a Global Livecast, you have to join Pitch Mastery here.

You can get access to this event: THE CERTAINTY FORMULA, 

only from inside Pitch Mastery.

Are you coming on Friday?

Only Pitch Mastery gives you'll get access to this training.

JOIN HERE

- Oren