How To Create Case Studies That Convert! (Complete Guide + Workbook)

Last week, I posted a step-by-step guide on YouTube on how to use client case studies to grow your business and I wanted to share it with you too.

One of the most attractive forms of marketing and one of the most effective ways to build conversion confidence on a sales call is with case studies.

In this video, I shared the Case Study Converter?— the simple way to capture, package, and promote client case studies to help you generate more leads and convert more sales.

Learn how to:

• Identify perfect case study opportunities, and what to say when approaching clients to get them excited about sharing their wins and results!
• Formulate the 7 questions to ask, plus scripts we use, that turn ‘case study conversations’ into marketing gold!
• Integrate the case studies into your marketing to warm up sales calls and increase conversions.

Timestamps

(0:56) - Strategically Scaling Your Business: The Case Study Framework

(6:05) - The Impact of Well-Crafted Case Studies on Audience Perception

(10:09) - Crafting Compelling Case Studies: Unveiling the Power of Intangible and Tangible Outcomes

(16:13) - Mastering the Art of Case Study Extraction: Building Stories that Resonate

Whether you're a coach, consultant, business owner, or marketer, this guide will help you create case studies that convert.

If you want the workbook I used in this video, comment “WORKBOOK” below and I’ll send it over.

Hope that helps!

Rana

P.S. Join our High Converting Offer Challenge, where we'll work together to craft a high-converting offer that attracts more opportunities and ensures you get paid what you're worth— 100% FREE! ?? Click here to register today.