How to create a buyer persona that converts!
Chitra Singh
?Sales Mentor & Trainer for professionals & Founders ??Global Women in Sales to Follow 2024 ?Founder SalesWomentoring - India's only exclusive Women's Sales community?Sales Coach for BFSI ?Nasscom Mentor
In the B2B arena, don’t aim for a company — look for the decision-makers within that company.?Creating an audience persona like the one at the end of this article is a great way to reach your target market.
Every target company will have a few key people who decide which products and services benefit the business. These are the decision-makers your content needs to be tailored to, and for whom you can build buyer personas around.?
Determine who within a business will most need your product or service, and build your buyer personas based on the following:
? Age
? Location
? Job title
? Level in company
? Preferred content channels
? Desired goals
? Pain points
Create a?flow chart?with these details to facilitate the content creation process. This also helps you decide which channels will get you the most traction.
We've created a sample buyer persona to help you get started. Feel free to customise this template for your leads!
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2 年Chitra, thanks for sharing!
Very useful read! A good understanding of your customer’s profile is the first step to creating good content. It helps you understand the search intent of your buyers and delivers valuable information to readers. Be sure to fact-check everything you write and add original data to stand out from the competition. We share the 4 points a good content creator needs to know before writing (30-sec read) in our Linkedin post. Have a look and tell us what you think! https://www.dhirubhai.net/feed/update/urn:li:activity:6848555867013423105