How to Create a Brand Identity to Influence How Customers Perceive Our Brand

I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?

A common mistake from beginner marketers is confusing their businesses brand image with their brand identity. I get it. They sound similar and are connected concepts.

But they are not… Our brand identity is what we think our brand is and the brand image is what customers think our brand is. However, our brand identity does influence how our brand image is perceived.

This article explores what a brand identity, its importance and strategies a business can use to create their own brand identity.

A brand image is distinct from the brand identity.

A brand’s identity is its intent to cultivate a certain image in consumers’ minds. How a brand is perceived is the brand image. Therefore, brands do not control the brand image, they can merely try and influence this perception.

Everything a potential customer associates or identifies with a business or a product from previous experiences or through advertising creates a perception of that brand. Brand image is the result of a firm’s branding efforts — successful or unsuccessful.

I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by email ([email protected]).