How To Create A Brand That Attracts High Paying Clients

You got your eyes set on building a brand from scratch and have everything set up. There is just one issue - how do you get high-paying clients??

When you’re starting up, the major problem with the initial few clients you bring in is that they’ll agree to work with you, but at a low rate. At that lower price, you will need a big chunk of clientele to create a sustainable income source, which can leave you burnt out.?

But there’s an alternative – attract high-paying clients. With a high ticket, you can have fewer clients, provide better service, and avoid burnout. To attract high-paying clients, you need to build up your branding and marketing strategies.?

Keep reading to know the best marketing tactics you can use to attract high-paying clients to your brand.???

The Importance Of Branding

Before reaching out to any clients, you need to understand the importance of building a brand. If you are starting a business and do not set yourself apart from the beginning, your business will get lost in the crowd of startups every year.?

Branding creates buzz for your business and builds credibility. It shows clients that you are a serious business with a clear intent of serving. You should be working with anything and everything that spreads your message, digitally and physically.?

But branding isn’t just about having a presence – it is also about the content you are putting out. Make sure when you create your branding, you’re showcasing who you are as a company. Every one of your competitors has the same offer you do. But not everyone has a presence that explains who they are, what they stand for, and why their offer is superior. Highlight what sets you apart, implement that into your branding, and you’re on the right track to building up your authority as a brand.?

Get clear on your target clients

If you don’t know whom you are serving, your brand is not likely to get any clients, let alone high-paying ones. Be clear on what your business is about and who your ideal client is. Be precise on what your business does, whether it’s building SEO-optimized websites or fixing backend issues.?

By defining your business services, you will know which clients you can serve and have a picture of what your desired outcome with a client will be. This will help you avoid bad reviews and disappointments for your brand.?

After you have defined your services, you need to map out your ideal client. It could be based on money, such as serving clients that can give you at least five-figure contracts, or it could be based on the industry, such as serving financial field clients only. You could even choose based on whether they are B2B or B2C. Whatever your ideal client, you need to have an idea of what exactly a good match would be for your business, and create your marketing and branding strategies around it.?

Define your unique selling proposition

You must define what sets you apart from other businesses. This is essential to get high-paying clients. No client will choose you if they think they can find a better offer elsewhere.

Get to work on laying down a unique selling proposition. It could be the pricing package, the way you do branding, complimentary offers, specialized skills, or anything that makes you stand out and gives premium clients a reason to come to you.?

Build social proof

You may have a great social media presence already, but if you don’t showcase your successes on your social media channels, it will be a lot harder to attract clients. When your client sees that you already have the experience to do a certain task and are endorsed by other people, they are more likely to work with you and pay you premium rates.?

There are many ways to do this. Having a page on your website that showcases what you do, and proof that you’ve done it well will allow your prospects to take a look at what you do. You can also incorporate your successes on your social media platforms. This not only builds your authority but gets more press for your clients, strengthening your relationship with them.

Participate in your community and network

One of the best ways to get premium clients to come to you is just to show up. Join social media groups in your field, and be a part of Slack communities, even Reddit and Quora threads are great.?

Don’t just passively join either, give your valuable input. Ask questions, answer other people’s questions, post informational stuff, and share unique resources to let your community know you’re a reliable expert in your field. When the opportunity arises, don’t hesitate to subtly promote your brand. Your biggest clients can come from networking in communities.?

Besides online communities, you can also network in offline communities such as conferences in your field, talks, gatherings, and other events.?

Offer exceptional value for free

While you should be clear about your pricing and be forceful with it, giving free value can make high-paying clients yearn to work with you. You can write an authoritative blog post, a social media post, a short e-book, or just answer some questions on Q/A sites like Quora.

The free value makes people wonder: if you are giving away so much for free, what would you give for a price??

Conclusion

The clearer your brand, the more premium clients you attract. People want to be sure that they are working with professionals and won’t be left high and dry after spending thousands of dollars. Build up your brand both online and offline, and you will see results in no time.