How To Create Blog Content That People Actually Want To Read

Trust us, no one wants to read about Julie from Accounts' 50th birthday.

We all know by now how important the content on your website if you want to be found on any search engine.

The content on your website is how you prove to Google and potential customers that you're relevant for a certain search term, you're an authority in your sector and therefore should be trusted.

If Google trusts you, thinks you're relevant and an authority in your sector, they push your content up the rankings, passed your competitors. When you're pushed up the rankings and you're featured on the first page of Google, people are ready and waiting to spend money with you.

Don't produce content that's more than 2 steps removed from what your company actually does.

Let's say you sell dog walking accessories, you don't need to be talking about the promotion you’ve just given to Linda in HR or how you’ve chosen to celebrate National Pancake Day. People who are searching for that type of content aren’t looking for dog walking accessories and people who are searching for dog walking accessories aren’t looking for content on pancakes.

A blog that’s filled with irrelevant, filler content can actually do more harm than no blog at all. But we know you need a blog, so how do you find content that’s relevant to you.

There are three different types of content that are still considered to be relevant to your business.

Stop writing about someone's birthday or a promotion n your blog page because people aren't looking for that content from you. Build a blog strategy that includes niche, generic and broader topics around your product or service being found by the right people.

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