How to Create Better Internal Communications in 2023

In 2023, information and sensory overload have made it harder than ever to get employees to notice our internal communications. Between TikTok, Instagram, Twitter, Slack, and countless other social channels, internal communications seem to barely stand a chance.???

But the situation is far from hopeless. In fact, internal communicators need to start taking advantage of the very obstacles driving away employee attention.?

If employees are busy reading about lifestyle and wellness content on an alternative media platform, why not integrate it into your newsletter?

If staff spend loads of time playing games like Wordle, why not make the activity part of your weekly company-wide ritual??

By recognizing the potential reasons why employees might be ignoring your communications and making a tailored communications action plan you can reel back their attention.?

5 Reasons Why Employees Disengage from Your Communications

Let’s take a closer look at some of the common reasons why employees might be ignoring your internal communications:

1. Distractions: The increasing number of distractions, such as social media and instant messaging, make it more challenging for employees to focus on internal communications content.
2. Information overload: With the abundance of information available, employees are often bombarded with emails, messages, and notifications, making it difficult to focus on any one thing.
3. Overwhelmed inboxes: Employees may be overwhelmed by the number of emails and messages they receive, making it difficult for them to prioritize and pay attention to internal communications.
4. Lack of relevance: If the internal communications content is not relevant or engaging, employees may not see the value in reading it and may ignore it.
5. Competition with other content: Internal communications content must compete with other sources of information, such as news websites and social media, for employees' attention.

To confront these barriers, it's important for internal communicators to create content that is relevant, engaging, and delivered in a way that resonates with employee preferences.?

9 Ways to Boost Your Internal Communications Content in 2023

With the wide range of email analytics tools available to tell you what employees want and need, there are fewer excuses for lackluster content.?

By tapping into employee engagement trends, an email tracking software can tell you when and where employees engage the most, making it easier to build on your success.?

In addition, you can try these easy ways to boost your internal communications content in 2023:

1. Understand your audience: Use internal communications analytics software to get in-depth insights about your employees’ needs, preferences, and interests. This will help you create content that resonates with your people.
2. Define your goals: Determine the purpose of the content, whether it's to inform, educate, motivate, or entertain, and keep that goal in mind when creating the content.
3. Conduct research: Gather information from various sources such as subject matter experts, surveys, and thought leaders to ensure that the content is accurate and relevant.
4. Use storytelling: People remember stories better than facts and figures, so use storytelling techniques such as anecdotes and case studies to engage your audience.
5. Be concise: Keep the content concise, avoiding jargon and technical terms that employees may not understand. Use headings, subheadings, and bullet points to make the content easy to read and understand.
6. Use multimedia: Use a combination of text, images, videos, and other multimedia elements to make the content more engaging and accessible.
7. Invite feedback: Encourage employees to provide feedback on the content and use it to improve future content.
8. Keep it fresh: Regularly update your content to keep it relevant and engaging.
9. Measure the impact: Use email tracking software to measure the impact of communications content through metrics such as engagement rates, open rates, and feedback from employees.

Internal communications are crucial for a company's success as they help to create a positive and productive workplace culture, foster employee engagement, and ensure everyone is aligned with the organization's goals and values. For more communications tips and tricks, check out our guide to the latest internal communications trends for 2023!