How to Create Better Brand Experience: Focus on Outcomes Instead of Buzzwords
Chris Spears
Building a Global Wellness Brand (Orderly Wellness); we are at the intersection of Medication, HealthTech, Mental Health, Nutrition, and Fitness.
What’s on your 2018 wish list? Maybe you’re hoping to be more disruptive, improve your win rates, or better manage expectations about your digitally fueled company’s unmatched market-leading capabilities.
I just want to give customers what they want, and when it’s all said and done, I suspect you do, too.
But that’s a challenge these days.
Customers Have High Expectations
In an introductory piece to its annual predictions reports (registration required), Forrester Research warns that customers’ expectations are outpacing companies’ abilities to evolve or invent experiences. In 2018, “30 percent of companies will see further declines in (customer experience) CX performance, and those declines will translate into a net loss of a point of growth," the report warns.
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CPO & CMO | B2B SaaS President | Product Strategy, Management and Marketing | Analyst Relations | Alliances & Ecosystem Development
7 年After reading Building a Story Brand, I keep thinking about how to make the customer the hero of the brand story. This requires understanding them deeply and helping them achieve their desired outcomes.