How to create a beautiful Landing page that converts

You can be an E-commerce business or solopreneur, you can be selling a product or software as a service, you need a landing page.

First, We need to understand that what is landing page.

A landing page is a standalone web page specifically designed for the marketing. A page where you want to land traffic by Facebook Ad or Google Ad or any other media channel Ad.

Here I am going to give you secrets to creating a beautiful landing page that converts.

1. Create a spectacular headline
2. Use Subheadline
3. Use relevant pictures
4. Create an offer
5. Show social proof
6. Create a video

1. Create a spectacular headline

You need to address the pain point of your audience in the headline. The headline should be short, simple, and very specific to the point.

Let them know how you will solve the issue with your product or service.

Example-

• Start selling today
• Learn digital marketing free
• Make content that matters
• Remember everything

How you use color in a headline or designing a landing page also matters. You need to pay attention to the psychology of colors.

White on a dark background or dark color on a white background helps the landing page pop.

2. Use Subheadline

Every headline should have a sub-headline. Sub headlines should have a positive message as your headline but they can be longer.

Subheadline offers more details or more benefits for the user to take action.

Example-

• Headline- "Got organized, save time, find tax savings".
• Subheadline- "Customers find an average of $3,534 in tax savings per year".

This sentence expands the last half of the headline.

3. Use relevant pictures

To attract your audience, you need to use a relevant picture of the product or service on the landing page.

4. Create an offer

You should offer an amazing unique value proposition to your audience.

Example-

• Put your name and email I'll give you free pdf or I'll give you free access to my course or I'll give you weekly updates.

4. Show social proof

There are so many different versions of social proofs. It could be a testimonial or it could be a case study or you can show the results of your students or clients.

Create a video

Not everyone enjoys reading. May be Some people love pictures or some people not. You need a video that tells about your product or service.

There are so many different tools for landing pages available in the market.

Example- Instapage, Click funnels, Unbounce, etc.

I hope you got my point.

All the best! Keep Learning!