How To Create Awareness & Growth

What do you see when you look at the picture of the car in this article?

Do most individuals only see a toy car? Do others see a replica of a real car built in the 1970s for racing?

I see a conversation starter, a way for me to get to know someone more. This car will open the door for me to reach new members to join my community. It will also educate existing members on the cars that they have.

To sum it up, the main point of this car is to build awareness and grow the toycarhobbies community. So how will I do that exactly?

Part 1 Creating Awareness: It will come by telling members how the price of these cars has risen in the last two years. This is important because I'm giving value to the reader for free. This always gives members a reason to look for my posts in their feed. If they own this car it also provides them with the excitement of knowing they own an investment. This isn't a new strategy at all, stock market shows follow this strategy all the time.

Part 2 Growing The Audience: The most important piece of this strategy is growing with the right members (target audience). You are looking for people who fit certain attributes. You'll have to figure out what that criteria is for you.

I'm looking for people who enjoy these things: Sports Cars, RVs, HGTV Home Improvement Shows, Auto Racing, and Auto Maintenance. It took me about two months to figure out whether these attributes would work for me.

The main action that I'm looking for to measure success is a comment or a share. I don't really rely much on likes because I feel that's not a true transaction to me. People like things all of the time without giving much thought to what they saw.