How To Create Ads for Google TV

“America runs on Bulova time.”

That’s what the voiceover said in the first-ever televised commercial.?

And it dates back to July 1st, 1941.?

Can you believe it? That was almost 83 years ago.?

It was probably one of the biggest breakthroughs in advertising back then…

Especially because people weren’t bombarded with ads all day.

But as times changed, TV ads became so abundant that many people started tuning them out—or, more recently, paying streaming services extra for ad-free viewing.?

Because therein lies the rub.

The limitation of traditional advertising is that you're paying for everyone's eyeballs—whether or not they're interested in your product.

It lacks targeting.?

At the same time, there’s a limit to how many people your ad can reach geographically.?

With traditional TV Ads, you’re paying money and ‘hoping’ you:

1. Reach people who are interested
2. Make the most out of a small bucket of traffic

Look, ‘hope’ is a powerful thing.?

But you know what’s even more powerful??

Control.?

That’s exactly what running Google TV Ads gives you.?

With access to around 110 million active devices per month, you’ll be able to reach a larger group of people.?

And, because you can set specific budgets and target your ads to a relevant audience, you can make sure that your ads are shown to the right people who are most likely to convert.?

If you aren’t running Google TV Ads yet, now is the best time to start.

Don’t know how to create Google TV Ads? Watch this full video tutorial here.