??♂? How to Craft the Perfect LinkedIn Post

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Last week, we went into great detail about the mechanics of the LinkedIn algorithm and how it can affect the reach of your posts.

But understanding the algorithm is one thing, and knowing what type of content works best to achieve your goal is another.

That's why I've decided to write a separate article about creating LinkedIn posts.

Throughout this article, I'll be using data from a report analyzing 215,000 LinkedIn posts.

Let's start with the first thing you need to do when creating a new post: selecting the type of your post.

You can go with the traditional text-only format, but you can also add images, videos, or even slides to a post.

The simplest form of post is a text-only post.

Surprisingly, the report found that this is the second most used type on LinkedIn and the fourth most impactful in terms of reach.

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