How To Craft a Message So Good, People Say "Yaaasss, You're the One For Me."

A clear message makes sales easy, let me show you how

You finally did it. Invested $3,000 in that sleek new website, hoping it would transform your business. Three months later? Zero inquiries. Your competitors - with their basic Wix templates - are booked solid.?

The worst part isn't the wasted money. It's doubting whether you should invest in marketing again. Whether your services are actually worth it. (Spoiler: they absolutely are.)

The problem isn't your expertise or even your website design. It's your message.

When potential clients land on your site, they're having the same reaction: 'Sounds cool and all, but... why should I choose you?'?

Then they click away, choosing the business that instantly makes them think 'THIS is exactly what I need.'"

Think about it. Businesses that offer services that are half as good as yours are winning.?

With crystal-clear messaging they get responses like:

"Booked, payment processing."

'Finally, someone who gets exactly what I need!'

'Yes! I want to donate to your cause'

Meanwhile, your fuzzy messaging leaves potential clients confused, clicking away, and choosing someone else - even though you're the better choice.

Here's the thing, there's a formula to creating a clear message that attracts your ideal audience.?

Y'all know I love a good framework. I use the F.O.C.U.S. Method when I create messaging for my clients.

The F.O.C.U.S. Method will enable you to build a message that

• communicates your unique value
• speak directly to the heart of your ideal audience
• convert browser to buyers who are ready to purchase

Find your audience?

If you are speaking to everyone, you are talking to no one.?

A clear message requires you to have a defined audience that you are communicating with.?

First understand the difference between a target market vs. ideal audience.?

The target market is the largest representation of the audience you can serve.?

The ideal audience is a smaller segment of this audience that you?want?to serve.?

In this example,

Target Audience- Women, age 35-50 who suffer with burnout

Ideal Audience- Black Women, age 35-50 who work in tech that suffer with burnout from working as a minority in a male dominated space.?

In the illustration, you can see the narrow focus and difference between the two audience.?

Define your ideal audience and paint a clear picture of them. A clear view of your audience will enable you to create a message that speaks to them.?

The?Ideal Client Worksheet, will help you to narrow in on your core audience.?

Offer core value

The misconception is that your message should talk about what you do and what you offer.?

In marketing language, we refer to this as features.?

There's a saying "don't sell the features, sell the benefits."

People don't care about what you do. They care about how you can help them.

Focus your message on the outcomes your ideal client is trying to reach.?

Use the same words they use to describe their problems and include that in your message.

Amplify it with the benefit and you'll have them saying "yes, that's me" in their minds.

Communicate clearly

This can be the hardest part. I say this to you with love.

Kill your darlings. Avoid using jargon or fluff words in your messaging.

Technical terms are familiar to you. They may be unfamiliar to your ideal clients.

A quick hack, use the same words your ideal clients use to describe their problems.?

Keep your messages short and to the point. Infuse emotion and personality in your communication.

Words are a powerful way to show the human side of your brand. Don't shy away from this.?

It's the vehicle for how your clients will connect with you.?

Understand their needs

A powerful message doesn't feel like one at all. Great marketing feels like you are entering a conversation the client is having in their mind.?

Take the time to understand your ideal client at the deepest level.?

Go beyond the surface level of demographics and psychographic information.

Get to know them on a human level.?

Learn their needs, desires and fears. Identify what keeps them up at night.

Get to know your ideal client like you know your best friend.?

Included in the Ideal Client Worksheet, is an Ideal Client Motivation Roadmap.?

It's designed to help you get to know your ideal client on a deeper level.?

Simplify your message

The purpose of a simplified message is to make it easy to remember and repeat.

A simplify message

• Translates well across touch points.
• Encapsulates the brand's promise in a few words
• Used in various marketing materials and campaigns

Keep your messages short, sweet and impactful.?

Craft a Message That Makes Clients Choose You

(Even Before They Talk to You)

The difference between struggling and thriving comes down to this. Can potential clients immediately see themselves in your message?

You already have everything you need to stand out - you just need the right words to show it.?

By fixing your message, you're not changing your marketing. You're giving clients the confidence to finally say "yes" to working with you.

Go S.I.G.H.T.? Seeing in your inbox. It's like a free weekly session with a brand strategist who will show you how to communicate your unique value so your business stands out and increase your income. Yup, I need it.