How to Craft a Marketing Strategy for Non-Coding SAAS Products?

You have a non-coding SAAS product that solves a problem for someone. What are the best ways to advertise it? Social media, video testimonials, emailing list, and branding? If you don't have a marketing budget or want to build an extensive email list, there are plenty of ways to promote your product. Here are some ideas to get you started.

Social media

If you sell a non-coding SaaS product, social media can be an effective way to increase your digital presence. Engaging with your target audience will create brand awareness and boost your customer base. You can also gather valuable insight into your audience through social networks. This way, you will know more about how to market to your potential customers and what they're looking for. Moreover, you'll get more traffic and conversions when you publish good-quality content.

Marketing a SaaS product presents some unique challenges, such as explaining its benefits and personifying it. But if done correctly, social media can help you stand out from the competition and increase your brand awareness. By leveraging the power of social media, you can attract the right audience, build brand awareness, and ultimately increase your ROI. Below are some tips to get started with social media marketing for non-coding SAAS products.

Blogs are great for building brand awareness of SaaS products. In fact, 80% of users interact with blog posts and social media posts. Use business blogs to share articles on various social networks. Create infographics and videos to promote your content. To make your articles more engaging, use tools like Lumen5 to turn them into videos. Videos are beneficial when explaining the benefits of SaaS to clients. For example, Facebook posts with pictures get 2.3X more engagement and tweets with images receive 150% more retweets.

Instagram is the fastest-growing social network, with more influencers than any social media platform. Instagram also features a great mobile app. You can use Instagram to promote your SaaS through feed posts and stories. By combining the two, you can build your audience and enhance the brand awareness of your SaaS product. You can also post articles on your company blog or update customers on recent developments.

Creating an audience is crucial. Social media is all about connecting and conversing. Building a following of advocates is where you can gain valuable insights about your customers. Social media is a platform where people expect quick replies and real human beings behind the scenes. Therefore, it's vital to create a human presence on social media to build trust and credibility with your customers. When it comes to leveraging social media as part of your marketing strategy for non-coding SAAS products, make your audience feel comfortable and at ease.

Video testimonials

Using videos as testimonials are an excellent way to draw attention to your product. They can also act as lead magnets on your website or blog or be shared with influencers and bloggers. You should consider that not all your subscribers are actively looking for a product. There are many stages of the funnel, from first-time visitors to paid subscribers. By using video testimonials, you can capture the audience's attention at the beginning of your funnel and build trust with them.

Before posting video testimonials on your website, make sure they match your product's purpose. For instance, consider using video testimonials to promote your product if you're selling a meal delivery service. You can create a dedicated page to showcase customer testimonials and drive targeted traffic to that page. However, add new video testimonials regularly to ensure they stay relevant.

A customer testimonial can be short, but it's not always easy to convince people to sign up for your product. Including a video or testimonial can increase the likelihood of them purchasing your product. Make sure to let them know how the case study will help them. If the case study includes a video testimonial, the customer will be more likely to sign up for your email list, a great lead magnet.

Videos can replace text-based website pages and brochures. In addition to helping your customers, videos can also save your sales team hours of customer support. Videos also help build trust in your brand and your product and are a powerful way to encourage customers to buy your products. You can also use videos on your landing page to increase traffic and generate leads. So, if you're selling a software solution, don't ignore the power of video in your marketing strategy.

While your customers' opinions are essential to your business, your product video should be focused on your customers. Try focusing on real-life problems affecting them. The customer should feel empathy in your video. They're more likely to purchase your product if their questions are answered by real people, so they should think that they're not being ripped off.

Emailing list

If you have a SAAS product, you're probably thinking: "What do I need an emailing list for?" Fortunately, there are many options available. Depending on your business, you can opt for a free plan, purchase a paid plan or create your own emailing list. Here are some of the best options. If you're a blogger, you'll want to check out Mailchimp. This no-code email marketing tool is one of the best choices since it allows you to build and manage your list without writing code. Timely also has a visual automation workflow builder, so you can create email sequences visually.

Branding

Non-coding SAAS products are great for experimenting with branding. It's a great way to create a product that solves a problem your buyer persona is likely to face. To create a product that solves a problem for people, you must define a customer persona and then research the market for this type of product. In addition to market research, customer data may reveal if your product is viable and profitable. Once you have identified your customer group, focus on its value rather than its features. Remember, the problem isn't necessarily solved traditionally, so focus on solving a problem that isn't common.