How to craft a killer value proposition?

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Hey there, ??

Recently, I was invited to host a masterclass for Richard van der Blom's TRIBE community. Look at me being all beardy in the background ??

I've held masterclasses before, but this one was BIG. Not just because Richard has 130k followers on LinkedIn, but also because I was in the company of some of the industry's biggest names.

I had to deliver.

As an introvert, I don't exactly enjoy being in the spotlight. The first time I had to do a public speaking gig I had a massive panic attack 5 minutes before going on stage.

But I do it anyway.

I tackle the nerves with one very simple hack: I overprepare for the event.

Coming prepared helps me calm the nerves and take control of the situation.

The masterclass went well, but what followed caught me by surprise. Here is why:

- Firstly, I got tons of messages after the session (and by tons, I mean 6), with people saying they loved the workshop and would want me to check how they structured their value proposition.

I can't simply read your value prop and say whether it's going to work or not. There is a bit more prep than that. So if you'd like my help to check what you did, check your investor deck, your sales pitch, I am more than happy to help: https://tidycal.com/tangible-growth/quick-positioning

- Secondly, Richard asked me to redo his value proposition for all 3 of his businesses and then posted about it on LinkedIn.

What followed was a mayhem. People (and this time I don't mean 6) looking at my profile, connecting, asking for tips, tricks, hacks on how to create a good value proposition.

So I decided to respond. And put everything into a blog+video. Enjoy ??

Most founders I work with, struggle to write their own value proposition.

So I dug deeper into why that is.

And found that most value proposition problems, come from one single reason.

Lack of data.

If you try to come up with a value proposition from thin air, you have tons of options, tons of opportunities of where to go and what to write. Any one of those options could lead you to a massive scale.

Or failure.

On the other hand, if you base your value proposition on the knowledge you have.

- The knowledge on your customers

- Your competition

- Your differentiation

It will give you a great base on which to work with.

Read / watch how to do that in the article (with examples of great and ?? value propositions.)

TEMPLATE ALERT: And if you just want to take an action, follow this link and do a value proposition exercise.

Until next time,

may your customers love you and understand your products.

Andrej