How to Craft an Engaging LinkedIn Profile 'About' Section
Melanie Goodman
Accelerating the Visibility, Growth & Revenue of Finance & Legal Professionals on LinkedIn?? · CPD Accredited LinkedIn??Training & Marketing · LinkedIn??Employee Advocacy · Lawyer · 4xCitywealth Awards
With 20 years of experience as managing director of Dull at Ditchwater LLP, I bring to the table a wealth of...
This is not going to make you stand out.
This is not going to entice your profile readers to press "see more".
The 'About' section, often overlooked but of paramount importance, plays a crucial role in making a solid first impression and showcasing one's unique value proposition. A well-crafted LinkedIn profile can open doors to new opportunities, enhance visibility in one's industry, and establish credibility among peers and potential employers.
This newsletter aims to guide you through the process of creating an engaging LinkedIn profile 'About' section. It will explore the purpose of this vital component and provide insights on how to craft a compelling opening statement.
You will learn how to highlight your professional journey and achievements effectively, as well as to incorporate relevant keywords for improved visibility. By the end, you will have the knowledge to create an 'About' section that not only captivates but also prompts action from your profile visitors.
Understand the Purpose of Your LinkedIn About Section
The LinkedIn About section, formerly known as the summary section, is a critical component of your LinkedIn profile. It provides a valuable opportunity to showcase your unique value proposition, highlight your professional journey, and engage potential connections or employers. Understanding your About section's purpose and potential impact is essential for crafting a compelling narrative that sets you apart from others in your industry.
Why the About section matters
Your LinkedIn About section is often the first thing people read after viewing your profile picture and headline. It serves as an elevator pitch, allowing you to capture the attention of your target audience and encourage them to explore your profile further. A well-written About section can:
By investing time and effort into crafting an engaging About section, you can significantly enhance your professional image and attract valuable opportunities.
Key elements to include
To create a compelling LinkedIn About section, consider incorporating the following key elements - just change up the wording to suit your own niche:
eg. "As an expert LinkedIn profile optimiser and coach, I transform professional profiles into powerful tools that open doors to new opportunities. With a deep understanding of what hiring managers and recruiters are looking for, I help clients craft narratives that not only capture attention but also build credibility."
eg. "What sets me apart is my tailored approach to LinkedIn optimisation. Unlike generic profile templates, I dig deep into your unique experiences and goals, ensuring your profile reflects your authentic self and stands out in a crowded digital space. My strategic insights and actionable advice have helped hundreds of professionals enhance their personal brand and achieve their career aspirations."
eg. "My journey in career coaching and LinkedIn profile optimisation began over a decade ago, working with professionals across industries—from tech to law to finance...Throughout my career, I've honed my expertise in personal branding, helping individuals transition into new roles, earn promotions, and expand their professional networks."
eg. "One of my proudest achievements was helping a client increase their profile views by 300% within just 5 weeks, leading to multiple inbound leads from top-tier companies. I've consistently delivered results by focusing on data-driven strategies and personalised coaching sessions that empower my clients to present their best selves online."
(This is actually true ;))
eg. ""A dream doesn't become reality through magic; it takes sweat, determination and hard work". I always aim to unlock the the potential within every professional I work with. I believe that everyone has a unique story worth telling, and I’m motivated by the opportunity to help my clients articulate their value in a way that resonates with their target audience. LinkedIn is more than a networking site; it’s a platform to build a legacy."
eg. "LinkedIn profile optimisation, career coaching, personal branding, professional development, resume writing, employee advocacy networking, executive coaching."
More about this one below ????
eg.
Here are some websites and tools that you can use to find keywords relevant to your target audience:
1. LinkedIn Search Bar
2. Google Keyword Planner
3. Ubersuggest
4. AnswerThePublic
5. LinkedIn Skills Section
6. LinkedIn Job Listings
Start with a Compelling Opening Statement
The opening statement of a LinkedIn profile's 'About' section has the power to capture the reader's attention and encourage them to explore further. It serves as a hook, enticing potential connections, employers, or clients to delve deeper into one's professional journey. Crafting a compelling opening statement requires a strategic approach that combines elements of storytelling, personal branding, and a clear value proposition.
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To create an irresistible opening line, consider the following techniques:
Once you have captured the reader's attention, it's crucial to communicate your unique value proposition (UVP) clearly and concisely. Your UVP should answer the question, "Why should someone connect with or hire you?"
Consider the following tips:
By combining a strong hook with a clear articulation of your unique value proposition, you can create an opening statement that immediately captures the reader's interest and sets the stage for a compelling LinkedIn profile 'About' section. Remember to keep it concise, authentic, and relevant to your target audience, and you'll be well on your way to making a lasting impression.
Showcase Your Professional Journey and Achievements
This is an opportunity to tell your career story, highlight your key accomplishments, and demonstrate the value you bring to potential employers or clients.
Telling your career story
Your LinkedIn 'About' section should provide a concise overview of your professional journey, focusing on the most relevant and impactful experiences. Consider the following tips to effectively tell your career story:
By presenting a clear and compelling narrative of your professional journey, you can help potential employers or clients understand your background, expertise, and the unique value you offer.
Highlighting key accomplishments
In addition to telling your career story, it's crucial to highlight your key accomplishments in your LinkedIn 'About' section. This is your chance to showcase the tangible results you've achieved and the impact you've made in your previous roles.
Consider the following strategies:
Contact Details
State how you prefer to be contacted and format aesthetically - this could be phone, connection request or email eg. ????????
Examples of Excellent Profiles
Take a look at a sample of the profiles below to gain ideas as to how to make your own profile shine.
Moving Forward
Crafting an engaging LinkedIn profile 'About' section is a powerful way to boost your professional presence online. You can create a profile that truly stands out by focusing on a compelling opening statement, showcasing your unique journey, and highlighting key achievements. Remember to sprinkle relevant keywords throughout your content to improve visibility and end with a clear call-to-action to encourage meaningful connections.
With these strategies in hand, you're well-equipped to create a LinkedIn profile that not only captures attention but also opens doors to new opportunities.
If you would like to use our fully done-for-you LinkedIn Profile Optimisation Service, learn more and book directly?here:
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I help Lawyers in London achieve financial success without the stress | Independent Financial Planner and Adviser
3 个月This is a fantastic guide Melanie - I need to do some work!
?? Payments & Financial Services Expert | Empowering Sales Professionals to Unlock Their Full Potential ?? ??
3 个月Thanks for sharing Melanie, I was going to re-write my about section this week so I've seen your post at the perfect time!
Overcome sales objections, ghosting, prospecting challenges and generate more sales. Personalised 1:1 Sales & LinkedIn coaching. Group Training also available. 30 years international selling experience.
3 个月I rewrite my about section twice a year Melanie Goodman that is how important it is to get it right - and also to understand the mood of your future customer.
Helping SME business owners fund their business, with fast, experienced support underpinned by decades of professional service (& always with a smile) ‖ Funding Solutions, Cash Flow & Working Capital Optimisation ??
3 个月I just luv this Melanie !!
Investment Fund Sales & Distribution | UBS | Digital Client Acquisition & Relationship Management | LinkedIn Top Voice | Thematic Investment Conversation Starters | Connecting People & Opportunities | Community Activator
3 个月thanks for sharing a very practical guide to write the perfect "about" section. in terms of length, what do you suggest Melanie? make use of all the characters, or keep it short and concise, so it does not scare people?