How to craft brands people love with the hosts of "Brand New"

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A Guide to Memorable Marketing with Steven Wolfe Pereira and Marisa Thalberg

Quick question, don’t overthink your answer : what’s the difference between Vrbo and Airbnb? How about Uber and Lyft? Here’s one more: LensCrafter and Warby Parker?

Ostensibly, each set offers a similar product or service: Rentals. Rides. Glasses. But in each case, you probably have a very strong opinion about which you’d rather use .

That opinion is shaped by its brand .

At its core, branding is the story that's being told about a particular product, service, company...or even person. If you get that story right, it can make your business or even your career. Just think about that conversation we had about Warby Parker earlier this fall.?

So today, I'm bringing you a crash course in branding and marketing with Steven Wolfe Pereira and Marissa Thalberg . I’ve known each of them, independently, for more than a decade. I’ve always considered them kind of like mentors. Steven started off in Finance, got into marketing and now he's in media. And Marissa has been a Chief Marketing Officer for a wide range of companies-- from Taco Bell to Lowes.

So I was excited to learn they’d launched their own podcast. It’s called Brand New . (Get it? BRAND.) It’s for anyone coming up in the field who wants to understand what the experts think—or rather, how they think. The thing I really love about Steven & Marissa is that they really care about making something as important and foundational as branding accessible to everyone.?

You can find the episode here , or listen below:

Join us for Office Hours: Crafting a brand identity

Just as we do every week, Producer Sarah Storm and I will go live from the LinkedIn News Page this Wednesday at 3pm EST. Bring a coffee if you're on the East Coast. Grab your lunch if you're on the West Coast. Tune in to share reactions to the episode, talk about what's going on in your own career, and check in with other listeners—and us!

Hello Monday is LinkedIn News’ weekly podcast about the changing nature of work—and how we must change to keep up. It's hosted by me, Jessi Hempel . Subscribe to the show's newsletter.

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