How to CPR Your Content

Bring your content back to life with CPR – clarity, personality and resonance:

·        Clarity – get right to the point, no questions needed

·        Personality – is it human and relatable; is it building people’s trust in you

·        Resonance – words connect with the right people. As in, your ideal customer feels an affinity with what you are saying thinking to themselves ‘you’re in my head,’ or ‘this is exactly what I’ve been looking for.’