How CPGs Leverage A.I. to Plan for Market Volatility
In the data-driven planning world of CPG, basing predictions and forecasts mostly or entirely on internal data is just not going to cut it anymore. While marketing, promotions, and merchandising can affect future sales, consumer behavior is also driven by factors such as weather, health, wages, imports, cost of fuel, consumer sentiment, and other drivers you might not even consider.
Read my latest blog post to find out how CPGs can quantify external market forces and incorporate economic baseline forecasts into planning cycles. No more gut feel, guesswork and bias, no more market blind spots, no more sticking your finger in the wind. It is time to transform your business with AI + predictive analytics, and leverage Intelligent Forecasting.